- Most studios intend to use generative AI to develop their games.
- According to a new job listing, 343 Industries is joining the list.
- The next Halo entry from this team is expected to incorporate generative AI during development.
AI has become controversial in the gaming industry, as many believe it will steal jobs and harm the industry in the long run.
While companies like Nintendo have stated that they have no plans to use generative AI for first-party games, Activision has already sold AI-generated skinks in Modern Warfare 3. As the technology continues to become popular, it seems 343 Industries also plans to use it for future games.
Why it matters: It was recently suggested that 30% of developers already rely on technology to develop their games. This percentage is likely to increase significantly in the future.
![343 Industries Gen-AI](https://tech4gamers.com/wp-content/uploads/2024/08/gen-ai-halo.jpg)
343 Industries’ latest job listing for the Senior AI Engineer role seeks an employee to work on games with the help of generative AI.
Help build innovative gaming experiences powered by AI, bringing the promise of new technologies to reality.
-Job Listing
Another job responsibility is suggesting guidance on using the technology, hinting that the studio is looking for someone with experience using generative AI.
Provide guidance and support in technical areas related to generative AI and ML.
-Job Listing
While the job listing asks for knowledge of tools like ML ( machine language ), which are basic tools used in almost every project, generative AI is something fairly new to the industry.
The listing seems to provide evidence for the fact that 343 Industries’ next Halo entry will make use of this technology. As such, the team could be pushing the boundaries of Halo using generative AI.
![halo infinite](https://tech4gamers.com/wp-content/uploads/2024/04/halo-infinite-campaign.jpg)
Among many companies already using AI technology to develop games, EA has stated that generative AI is needed in the gaming industry to create more immersive titles for fans.
As for 343 Industries, the developer is said to be working on Halo trilogy remakes in addition to a new mainline entry. The former could serve as a testing ground for generative AI implementations, paving the way for more elaborate use cases in the next mainline release.
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[News Reporter]
Abiyan is on track to complete his Computer Science bachelor’s degree. His enthusiasm for writing and gaming motivates him to keep readers and gamers updated with the latest information from the industry. In his free time, Abiyan enjoys playing Dota 2 and Rocket League. Abiyan has also been cited in reputed websites such as Kitguru, Comicbook, GamingBible, Eurogamer and Gamingbolt.