EA Believes Generative AI Will Lead To More Immersive Games

Expert Verified By

EA Studios 'Hungry' to Tackle Generative AI!

Story Highlights
  • EA says generative AI will allow them to build more immersive and innovative worlds.
  • The technology will be more streamlined in three to five years and will improve upon current development elements.
  • Other studios like CDPR and Square Enix also intend to use AI for their titles.

Artificial intelligence is set to become a huge part of game development moving forward. Recent surveys showed that 30% of developers currently rely on AI for development, and the number will only go up.

Now, EA has also backed AI for their future projects.

Why it matters: AI will allow a lot of new possibilities that were not previously seen in games. It could also help with the problem of long development cycles.

ea games
EA wants generative AI to improve development processes in the future

Talking during their Q4 2024 earnings, EA CEO Andrew Wilson stated that the company anticipates it can achieve much more with development through the help of generative AI. This technology will open new grounds for development that EA is eager to explore.

We believe more than 50% of our development processes will be positively impacted by generative AI. We will be able to build bigger, more immersive worlds.

-EA CEO Andrew Wilson

Generative AI will lead to more innovative and immersive worlds, according to EA. The CEO further stated that their studios are ‘hungry’ to use the tech. However, this usage will become more mainstream three to five years from now.

He further explained that artificial intelligence does not aim to replace something that they already have. It aims to improve upon things that already exist. That’s a good sign, as there are also fears that AI could soon replace humans in various places.

GTA 6 Thrillbilly Mud Club
Take-Two Has Also Acknowledged The Potential of AI For Game Development.

Other studios are also focusing on artificial intelligence. Both CD Projekt Red and Square Enix have revealed they’re using AI for future titles, while Take-Two hinted at AI-powered NPCs for the future.

Alongside studios, chip manufacturers have also made AI a center point. With technologies like DLSS, AI is targeting nearly all gaming segments today.

Now, the real question is whether AI will revolutionize gaming or if it will be a major miss. That, for now, is too early to judge, as games don’t rely too much on this technology today.

However, developers certainly seem excited to get their hands on more mainstream AI implementations.

Was our article helpful? ๐Ÿ‘จโ€๐Ÿ’ป

Thank you! Please share your positive feedback. ๐Ÿ”‹

How could we improve this post? Please Help us. ๐Ÿ˜”

Latest News

Join Our Community

104,000FansLike
32,122FollowersFollow

Trending

Resident Evil Code Veronica Is Capcom’s Next Remake, Hints Insider

Capcom is reportedly working on Resident Evil Zero and Code Veronica remakes for the future of this series.

Hellblade 2 Analysis Shows 60FPS Possible on Xbox Series X

Hellblade 2 may be locked at 30FPS on consoles at release, but a new analysis has sparked hope for a 60FPS mode post-release.

Noctua Expands To Products For Houses And Offices With Home Series

Noctua Home is aimed at a completely different market, offering fan sets to enhance ventilation in homes and offices.

AMD Debuts Anti-Lag 2 Preview For Counter-Strike 2

AMD's new Anti-Lag 2 technology offers a much better solution than its predecessor to avoid the recent bans in various games.

Elden Ring Debuts Stunning Shadow of the Erdtree Story Trailer

Elden Ring Shadow of the Erdtree has just received a new trailer going over the story elements of the expansion.