EA Believes Generative AI Will Lead To More Immersive Games

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Abdullah Waseem

At T4G, my task is to cover the latest news around the gaming globe ASAP and with the utmost precision. I adore all the games and respect all the devs behind the amazing games that we get all year. So, whether it’s a PC or a Console game, I got it all covered. 

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Artificial intelligence is set to become a huge part of game development moving forward. Recent surveys showed that 30% of developers currently rely on AI for development, and the number will only go up.

Now, EA has also backed AI for their future projects.

Why it matters: AI will allow a lot of new possibilities that were not previously seen in games. It could also help with the problem of long development cycles.

Talking during their Q4 2024 earnings, EA CEO Andrew Wilson stated that the company anticipates it can achieve much more with development through the help of generative AI. This technology will open new grounds for development that EA is eager to explore.

We believe more than 50% of our development processes will be positively impacted by generative AI. We will be able to build bigger, more immersive worlds.

-EA CEO Andrew Wilson

Generative AI will lead to more innovative and immersive worlds, according to EA. The CEO further stated that their studios are ‘hungry’ to use the tech. However, this usage will become more mainstream three to five years from now.

He further explained that artificial intelligence does not aim to replace something that they already have. It aims to improve upon things that already exist. That’s a good sign, as there are also fears that AI could soon replace humans in various places.

Other studios are also focusing on artificial intelligence. Both CD Projekt Red and Square Enix have revealed they’re using AI for future titles, while Take-Two hinted at AI-powered NPCs for the future.

Alongside studios, chip manufacturers have also made AI a center point. With technologies like DLSS, AI is targeting nearly all gaming segments today.

Now, the real question is whether AI will revolutionize gaming or if it will be a major miss. That, for now, is too early to judge, as games don’t rely too much on this technology today.

However, developers certainly seem excited to get their hands on more mainstream AI implementations.

Abdullah Waseem

News Reporter

Abdullah is an avid gamer who primarily plays single-player titles. If you can’t find him anywhere, he’ll probably be at his desk playing The Witcher 3 for the millionth time. When he isn’t playing games, he’s either reading or writing about them.