Electronic Arts

Studios Should Start Planning For In-Game Ads During Development, Says EA

EA's head of advertising, Alexander Dao, stated that developing titles with ads in mind could be a huge opportunity for studios worldwide.

EA Confirms Need For Speed Is Dead, Criterion Games To Solely Focus On Battlefield

EA has confirmed that no new Need for Speed is in development and that the franchise is essentially on an indefinite hold moving forward.

EA Has Also Started Laying Off Employees, Multiple Parts Of The Company Affected, Says Insider

EA has started laying off employees, with job cuts impacting multiple parts of the company, according to an insider.

EA Launches New Division To Integrate Dynamic Real-Time Ads In Its Games

EA has now launched a new division dubbed EA Advertising that aims to let brands integrate dynamic and real-time ads directly in the game.

85% Of EA’s Quality Assurance Work Is AI-Driven, Says CEO

EA CEO Andrew Wilson has revealed that 85% of the company's quality assurance tasks are now done with the help of AI. 

EA Has Laid Off An Undisclosed Number of Employees Across Its Battlefield Studios

EA has laid off an undisclosed number of staff across its various Battlefield teams, claiming it's part of a realignment across the studios.

46 US Congressmen Are Opposing EA’s Saudi-Backed Buyout Expressing “Serious Concerns”

46 US congressmen have signed an open letter to the head of the FTC, urging scrutiny of EA's $55 billion acquisition by Saudi Arabia's PIF.

99% of EA Shareholders Give Final Approval To Saudi-backed Acquisition

99% of the EA shareholders have voted in favor of the Saudi buyout deal, which will see over 93% of the company being owned by the fund.

Dead Space Has No Future At EA As The Series Has Been Shelved

As reported by Mike Shaw on the Insider Gaming Podcast, the Dead Space franchise has been put on ice at EA.

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