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- Xbox now openly advertises the PS5 as a platform for its biggest titles.
- This is part of the gaming giants ‘Everything is an Xbox’ push.
- Fans can also expect to see the Nintendo Switch 2 included in these marketing efforts in the future.
The Xbox business has undergone significant changes over the last year and a half. Following a few odd releases, the gaming giant has gone fully third-party, and its new motto says that everything is an Xbox.
Naturally, this has led to the ‘Xbox Play Anywhere’ program becoming even more important, and Microsoft has even begun to include PlayStation in this marketing campaign. The gaming giant now officially advertises the PS5 as a platform for its biggest games.
Why it matters: Console manufacturers typically avoid mentioning rival platforms, even when games are available everywhere. Therefore, this shift from Microsoft is a significant departure from the industry’s norms.
As seen above, Xbox now officially mentions PlayStation in the ‘Ways To Play’ section of its first-party titles. The image above is taken from Doom: The Dark Ages’ store page, but other games follow the same format.
Of course, this does not apply to games that have yet to launch on the PS5, but PlayStation’s name standing alongside Steam’s suggests that Microsoft is now giving Sony’s platform the same importance that Valve’s platform first received over a decade ago.
Although Microsoft does not explicitly market the PS5 as an Xbox, it’s clear that the gaming giant believes this is the case. At the time of writing, major future releases like Gears of War: Reloaded have already been confirmed for PlayStation consoles.
Fans can also expect Halo and other signature IPs to launch on the platform moving forward, so it makes sense that Microsoft would advertise PlayStation as an official platform for Xbox’s content library.
Because PlayStation’s general audience is so much larger, Xbox’s decision to appeal to that audience seems like a no-brainer. However, it remains to be seen how things will ultimately turn out.
Also, fans should expect Xbox to reference the Nintendo Switch 2 in a similar manner as it extends third-party support to Nintendo’s hardware in the coming years.
What do you think about Xbox’s new outlook on PlayStation and its competition? Let’s discuss in the comments and on the Tech4Gamers Forums.
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[Senior News Reporter]
Avinash is currently pursuing a Business degree in Australia. For more than 5 years, he has been working as a gaming journalist, utilizing his writing skills and love for gaming to report on the latest updates in the industry. Avinash loves to play action games like Devil May Cry and has also been mentioned on highly regarded websites, such as IGN, GamesRadar, GameRant, Dualshockers, CBR, and Gamespot.
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