Threads
- An insider has stated that the industry is exploring ads for console and PC games.
- This seems to be a response to the increasing number of players engaging only with free-to-play titles like Fortnite.
- Previously, publishers like EA have also discussed the inclusion of ads in premium releases.
Games continue to grow in popularity with each passing year, but companies like Xbox and PlayStation are still struggling in the current era.
Between layoffs, game cancellations, and internal delays, all gaming giants are struggling with profitability and revenue, and one insider notes that the future of the industry may be based on in-game ads.
Why it matters: In-game ads are currently featured primarily across mobile games of all types, and players have voiced their concerns about the model frequently.
According to reliable insider Jez Corden, the number of users interacting less and less with payments and transactions on PlayStation, Xbox, and Nintendo consoles is growing each year.
Effectively, this type of gamer prefers to engage with free-to-play titles like Fortnite, spending next to no actual money on the platform. This means that while the number of players is constantly on the rise, platforms like PlayStation and Xbox don’t always have a lot to gain from the increase in player base.
Jez Corden noted that the industry is currently testing in-game ads as a solution to this problem. He pointed to games like Fortnite and Roblox as potential targets for this monetization method, mimicking the strategy of the mobile games industry.
Don’t be surprised if you start seeing ads in games like Fortnite or Roblox. That’s something the industry is looking at next.
In the past, publishers like EA have pointed to a potential ad-based future for gaming. Analysts have also discussed the possibility of ads making their way into mainstream console and PC games as early as 2025.
On the other hand, Valve seems to be dismissive of this idea. However, it typically takes one publisher to set the trend in the industry, as evident by the new standard of $80 AAA titles.
Would you be open to ads in mainstream console or PC games? Let us know in the comments below, or visit the Tech4Gamers Forums for similar discussions.
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[Senior News Reporter]
Avinash is currently pursuing a Business degree in Australia. For more than 5 years, he has been working as a gaming journalist, utilizing his writing skills and love for gaming to report on the latest updates in the industry. Avinash loves to play action games like Devil May Cry and has also been mentioned on highly regarded websites, such as IGN, GamesRadar, GameRant, Dualshockers, CBR, and Gamespot.
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