EA Holding Discussions To Implement Ads in AAA Games

Expert Verified By

EA Sees Advertising As Growth Driver For Games!

Story Highlight
  • EA has confirmed internal discussions about the implementation of advertisements in AAA games.
  • The publisher states that this won’t happen anytime soon, but the initial discussions have already begun.
  • EA sees advertising as a new revenue stream for studios.

For quite some time, the gaming industry, apart from mobile gaming, has steered clear of incorporating advertisements. Even if there have been instances, they have been kept to a bare minimum or as seamless as possible.

Games manage to generate revenue without relying on advertisements through straightforward means: either they are paid games upfront, or they utilize alternative revenue streams such as microtransactions.

However, the landscape may soon change as advertisements become commonplace in AAA video games. This shift is hinted at by EA’s CEO, Andrew Wilson, who mentioned considerations about advertisements in future EA games.

Why it matters: Ads are typically disliked but are crucial for many industries. Platforms like YouTube and Twitch depend on ads for revenue, allowing them to remain free for users.

EA Sports FIfa
EA Is Home To Some of Gaming’s Biggest IPs

This statement comes from EA CEO Andrew Wilson, who discussed the prospect of advertising during a recent earnings call. The studio believes this inclusion can be a strategy to stimulate growth.

Andrew Wilson mentioned that although it’s quite early to make a decision, EA plans to approach this matter with careful consideration, with the first discussions now underway.

We have teams in the company looking at how we do thoughtful implementations(of ads) inside of our gaming experiences.

-EA CEO Andrew Wilson

As the cost of developing video games continues to rise, developers are exploring new avenues to generate revenue. In-game advertisements within AAA games could emerge as an additional revenue stream for developers in the foreseeable future.

Should EA proceed with this decision, the ads implemented must differ significantly from those typically encountered on platforms like YouTube or in many mobile games. Such advertisements would diminish user experience in games.

We hope that developers are well aware of these concerns and would not entertain the idea of implementing such a disruptive ad strategy. For these reasons, this can be seen as concerning news for gamers worldwide.

Battlefield 1
EA Is Working On The Most Ambitious Battlefield Game

Elsewhere, EA confirmed its revenue was up 2% year-over-year, while net bookings were up 1% year-over-year. EA’s live service games played a big part, and net profit was up 58.7%.

Moreover, consoles remained their number one platform in terms of revenue.

EA now has the biggest team working on a Battlefield game ever. The studio has also demonstrated significant interest in AI, foreseeing its potential to influence more than 50% of development processes positively.

Was our article helpful? 👨‍💻

Thank you! Please share your positive feedback. 🔋

How could we improve this post? Please Help us. 😔

Gear Up For Latest News

Get exclusive gaming & tech news before it drops. Sign up today!

Join Our Community

Still having issues? Join the Tech4Gamers Forum for expert help and community support!

Latest News

Join Our Community

104,000FansLike
32,122FollowersFollow

Trending

Lost Soul Aside Will Finally Release On PC And PS5 On May 30th, 2025

Lost Soul Aside received a new gameplay and story trailer at the PlayStation State of Play and is finally releasing on 30th May.

Stellar Blade Officially Heading To PC In June 2025

Stellar Blade is on its way to PC with all new DLC costumes and boss battles. The game is arriving in June 2025.

Days Gone Remastered Announced; Releasing April 25

Sony has finally announced the rumored Days Gone Remastered during State of Play and it will be released on April 25, 2025.

Onimusha: Way of the Sword Receives Action-Packed Gameplay Premiere

Capcom has shown the first gameplay for Onimusha: Way of the Sword, highlighting exciting melee combat and gorgeous visuals.

Borderlands 4 Stuns In New Trailer; Releases September 23rd 2025

A new gameplay trailer for Borderlands 4 was revealed at the PlayStation State of Play, with a release date of September 23rd, 2025.