Hideo Kojima Thinks Shorter Marketing Cycles Kill Fun of Anticipating Games

Expert Verified By

Teasers and Trailers Overtime Create More Hype!

Story Highlights
  • Gaming studios no longer partake in long marketing cycles since a short gap between a game’s reveal and release is the current trend.
  • While Hideo Kojima is not against this trend, he recently looked back at the fun in years of trailers and teases before release.

The gaming industry is now changing its marketing strategy. While studios were willing to announce games years in advance not too long ago, this is no longer the case.

Studios have realized that shorter marketing cycles are beneficial in more ways than one. However, this has upset some despite the masses agreeing with this decision.

A veteran developer like Hideo Kojima has reflected on the changing tides, claiming that this approach lacks the thrill of years of marketing.

Why it matters: As a veteran of the industry, Hideo Kojima always has interesting opinions and has never shied away from sharing his thoughts on such subjects.

 

The developer recently expressed his opinion on streaming services and marketing for modern AAA games.

This discussion began with Kojima’s thoughts on the film Furiosa. He stated that the marketing of such films in itself was a joy to go through since multiple trailers, discussions, and small teasers created excitement for the impending launch.

Transitioning to the gaming industry, he asserted this was also the case with games in the past. However, with the rise of subscription services, games are often dropped without any prior announcement.

One such example is Hi-Fi Rush, which became an instant hit on release, eventually reaching 3 million players and winning major awards. However, this game lacked the excitement that Kojima alluded to.

Rockstar recently began the marketing for GTA 6, confirming the first trailer for 5 December. What made this announcement so incredible was the years of waiting and anticipation from the fans.

However, even in this instance, this buzz came from the fans’ side for the most part. Additionally, while a game like The Elder Scrolls 6 was announced well in advance, proper marketing for this title is expected to begin around six months before release.

We agree with Hideo Kojima in this instance. The enjoyment of slowly piecing together puzzles and discovering small details about a game through months of teasers is unmatched and no longer exists as much today.

Death Stranding 2

The examples shared above illustrate Hideo Kojima’s point, but as he states, the efficiency of the modern approach is undeniable for publishers and developers.

The visionary developer appears to be continuing the dying trend of longer marketing cycles with his next release.

Death Stranding 2 was first revealed in 2022, but the game is not expected to arrive before 2025. However, a new look at this title is almost certainly coming this week at The Game Awards 2023.

Was our article helpful? 👨‍💻

Thank you! Please share your positive feedback. 🔋

How could we improve this post? Please Help us. 😔

Gear Up For Latest News

Get exclusive gaming & tech news before it drops. Sign up today!

Join Our Community

Still having issues? Join the Tech4Gamers Forum for expert help and community support!

Latest News

Join Our Community

104,000FansLike
32,122FollowersFollow

Trending

ARCTIC Expands P Pro Series With Powerful New P14 Pro Fans

ARCTIC introduces P14 Pro 140mm fans with quieter performance, high airflow, and up to 50% discounts. Ideal for custom PC builds.

Battlefield 6 To Get New Content More Frequently Than BF 2042, Teases Devs

Battlefield 6 developers have teased in an interview that it will get new content and seasonal events more frequently than Battlefield 2042.

Run AI Locally: Nvidia GeForce RTX with 16GB VRAM Makes It Possible

Thanks to the collaboration of Nvidia and OpenAI, you can now run AI locally if you have a Nvidia GeForce RTX or RTX Pro graphics card.

Frustrated Investors Demand Government Intervention in 11 bit Situation and Cancellation of Project 8

Following the cancellation of Project 8, investors are ready to take legal action against 11 Bit Studios for not being transparent.

Xbox Skipping Out On Marketing Gears Of War: Reloaded As Pre-Load Becomes Available

Xbox appears to have gone radio-silent in marketing Gears of War: Reloaded. even when the pre-load of the game has already become available.