- Xbox Game Pass has hit a new milestone during Q2 2025 and set a new record for revenue.
- The overall subscribers for the service have now grown by 30%, which is a huge gain.
- The Xbox brand generated $6.58 billion in revenue, leading to its second-biggest holiday quarter.
With Xbox’s evolving multiplatform strategy, the fate of the Game Pass has been a controversial topic. Some argue that it will reach massive milestones of up to 100 million subscribers in a few years, while others worry about its future.
However, the company’s tilt towards ditching exclusives in favor of third-party releases has helped Game Pass set a whole new quarterly revenue record during Q2 2025 instead.
Why it matters: Game Pass saw significant revenue growth during the last quarter, surpassing expectations and rumors that painted a negative picture instead. The service is only expected to grow from here as Xbox shifts its strategy.
The fiscal year 2025 Q2 earnings call also reveals that Xbox Game Pass subscribers saw a staggering growth spurt and increased by 30%. This record-breaking surge of subscribers was driven by successful releases like COD: Black Ops 6 and Indiana Jones.
Game Pass set a new quarterly record for revenue and grew its PC subscriber base by over 30%.
-Satya Nadella, Microsoft CEO.
It is worth noting that the Xbox brand as a whole generated over $6.58 billion in revenue, causing the quarter to become the second-best holiday period for the company. This milestone comes in tandem with Microsoft becoming the top game publisher last month.
For those not in the know, Game Pass rolled out 137 titles valued at $4800 last year. The subscription service has also earned praise from a Doom developer for exceptional performance over the last few months.
Do you think Xbox Game Pass will start seeing exponential gains over the next quarters? Let us know your thoughts in the comments below, or join the discussion on the Tech4Gamers forum.
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Shameer Sarfaraz has previously worked for eXputer as a Senior News Writer for several years. Now with Tech4Gamers, he loves to devoutly keep up with the latest gaming and entertainment industries. He has a Bachelor’s Degree in Computer Science and years of experience reporting on games. Besides his passion for breaking news stories, Shahmeer loves spending his leisure time farming away in Stardew Valley. VGC, IGN, GameSpot, Game Rant, TheGamer, GamingBolt, The Verge, NME, Metro, Dot Esports, GameByte, Kotaku Australia, PC Gamer, and more have cited his articles.
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