- The Black Ops 7 beta went live yesterday across all platforms.
- Day-one player counts are far from impressive, with the beta attracting less than 75,000 players on Steam.
- Player counts are expected to rise next week, but the numbers are still disappointing for a series like Call of Duty.
The Black Ops 7 beta is now available, and many players have already jumped into the latest Call of Duty offering. Following plenty of criticism and backlash this year, it seems the beta is off to an underwhelming start, as many expected.
Although the beta has been live for almost 24 hours at this point, initial player counts are far from impressive.
Why it matters: Call of Duty usually sells millions of copies each year and dominates the competition. Quite surprisingly, however, it seems the series’ hype is at an all-time low this year.
According to SteamDB, Call of Duty saw a peak of just under 75,000 players yesterday. This figure was already a major jump compared to the game’s figures from a few days ago, indicating the impact of the beta.
Unfortunately, the 75,000 player count is far from massive for a series as big as Call of Duty. Also, this player count comes from the Call of Duty launcher, indicating that not all of these 75,000 players were active in the Black Ops 7 beta.
Currently, the beta is only available to those who are subscribed to Game Pass Ultimate or have pre-ordered the 7th mainline Black Ops title. Activision plans to open up the beta test to everyone next week, so player counts will likely surge in the coming days.
Still, for a series as big as Call of Duty, these numbers raise concerns about the upcoming launch of Black Ops 7. It also doesn’t help that competition from Battlefield 6 seems to be particularly strong this year.
In addition to the beta, numbers on Twitch are concerning for Black Ops 7 as well. At launch, the beta boasted under 200K concurrent Twitch viewers compared to Battlefield 6’s 500,000+ viewers.
This is exactly why Activision has made changes to its monetization plans and other game mechanics this year.
Have you played Black Ops 7 already? What do you make of the beta figures? Let’s discuss in the comments and on the Tech4Gamers Forums.
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[Senior News Reporter]
Avinash is currently pursuing a Business degree in Australia. For more than 5 years, he has been working as a gaming journalist, utilizing his writing skills and love for gaming to report on the latest updates in the industry. Avinash loves to play action games like Devil May Cry and has also been mentioned on highly regarded websites, such as IGN, GamesRadar, GameRant, Dualshockers, CBR, and Gamespot.
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