- Arc Raiders boss Patric Soderlund plans to redesign Nexon’s game development using AI tools.
- According to the Embark CEO, most companies are misreading AI and not using the right tools, which will result in their failure.
- However, Nexon is using the right processes, as evidenced by Arc Raiders being built on one-third of a AAA budget.
Ever since its highly successful launch last year, Arc Raiders has shown no signs of slowing down, selling 12 million copies around the globe and staying in Steam’s best-sellers chart for months after release. The extraction shooter’s success has even allowed developer Embark to put two new games into production.
Despite all its triumphs, Arc Raiders has had a few controversies, the most prominent being the use of generative AI for voice lines, which Embark eventually corrected. However, in a new report, the studio’s CEO is placing greater emphasis on implementing AI in game development.
Why it matters: Arc Raiders’ success was one of the biggest stories of 2025, but the studio head’s emphasis on AI to develop future projects casts a dark shadow over the project.
In a new Nexon report, Patrick Soderlund, the CEO of Embark, highlighted his aim to redesign game development through AI. The Nexon Executive Chairman said that the company is ahead of other developers in utilising AI because it understands the technology and the challenges that come with it
Soderlund explained that most companies have misread AI and that no matter how much they invest in tools, they will ultimately fail. The Arc Raiders boss further stated that game development is like auto mechanics; the tools are accessible to everyone, but only those who know how to take advantage of AI will win, and that is where Nexon excels.
Billions of data points from decades of player interactions and design decisions are available at the Japanese company, and AI will utilise them with speed and at scale.
Patrick Soderlund also stressed that the reason Embark has successfully created two games like The Finals and Arc Raiders with fewer people and one-third of a AAA budget is the intelligent use of AI tools and processes. Now, the Executive Chairman will be bringing these methods to Nexon.
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Shameer Sarfaraz has previously worked for eXputer as a Senior News Writer for several years. Now with Tech4Gamers, he loves to devoutly keep up with the latest gaming and entertainment industries. He has a Bachelor’s Degree in Computer Science and years of experience reporting on games. Besides his passion for breaking news stories, Shahmeer loves spending his leisure time farming away in Stardew Valley. VGC, IGN, GameSpot, Game Rant, TheGamer, GamingBolt, The Verge, NME, Metro, Dot Esports, GameByte, Kotaku Australia, PC Gamer, and more have cited his articles.
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