AMD has recently launched a brand new line-up of Ryzen processors. The Ryzen 7000 series features a brand new TSMC 5nm process node while combining higher clock speeds of over 5GHz for the ultimate gaming performance.
Despite the many improvements, the Ryzen 7000 line-up has not been as successful as AMD would have liked. The new processors continue to fall behind expectations, and it looks like AMD has already discounted the prices of Ryzen 7000 processors in Europe.
The Ryzen 9 7950X processor was launched for €849, but the price has fallen as low as €665.99. This is a price reduction of nearly 20% on AMD’s flagship gaming processor. However, the discounts are not limited to flagship processors.
AMD has also introduced price cuts for the rest of the Zen 4 line-up. The budget Ryzen 5 7600X launched at €360, but the processor sells for less than €300. Users who have not jumped to Zen 4 can upgrade for less money than before.
Since its launch, AMD’s Ryzen 7000 processors have struggled to find footing. AMD has introduced a new AM5 platform after a long time, increasing the cost of upgrading further as only DDR5 memory is supported, adding more to the upfront cost of the platform. The new processors are also more power-hungry and run hotter than previous AMD products.
The further discounts should help alleviate some of the concerns related to the cost of upgrading, but it remains to be seen if this move will help AMD gain more market share for the brand-new processors.
On the other hand, Intel has also launched the 13th generation of processors. Both companies have proven highly competitive, but Intel has the advantage of DDR4 memory compatibility and a current upgrade path for older motherboards.
The new processors were released two months ago, but critics and users have been displeased with the overall cost of upgrading to the new AM5 platform.
It remains to be seen if AMD will implement similar discounts across other regions, but these discounts could prove to be the big break that AMD needs for the success of the Ryzen 7000 gaming processors.
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