- Crimson Desert developer Pearl Abyss is increasingly using AI to develop future titles.
- The technology is being used for content creation and optimization, with the studio planning to expand its application in the future.
- Pearl Abyss has emphasized that AI isn’t a human substitute and core gameplay will be built by developers.
Even excluding the pending release of GTA 6, 2026 has had a fair number of hits so far. Arguably, Crimson Desert has proven to be the biggest breakout success this year, going on to become one of the highest-grossing titles on all platforms despite mixed critical reviews.
The RPG is already winning awards globally and has helped generate $500 million in revenue for developer Pearl Abyss. However, despite the unprecedented success of Crimson Desert, the studio is changing how future titles will be developed, putting AI at the forefront of all productions.
Why it matters: One of the most promising studios in the industry resorting to AI so explicitly is certainly worrying.
In an earnings letter published a few days ago, Pearl Abyss revealed that it is increasing the use of AI, with the technology now being used for various tasks during production. The Crimson Desert publisher claimed that AI is currently being implemented to enhance productivity and overall quality, with its applications inside the studio expanding continuously.
We are integrating AI technologies to enhance development productivity and overall quality. AI is being utilized across various stages of development.
According to the letter, Pearl Abyss is utilising AI to help with the automation of repetitive tasks, content creation support, and test optimization during development. The Crimson Desert developer emphasized that the technology isn’t a substitute for human developers, assuring fans that it is just a support tool to enhance efficiency, and that core gameplay will be shaped by real devs.
Despite this insistence on human creativity, Pearl Abyss announced plans to expand the application of AI throughout the studio so it can deliver high-fidelity games faster. Considering how Crimson Desert was embroiled in an AI controversy early on, with players spotting AI-generated art, this strategy from the developer isn’t surprising.
But seeing the studio behind one of the most overwhelming RPG experiences of this decade supporting the technology to such an extent is certainly an uneasy sight.
Do you think Pearl Abyss is right to push AI to speed up development? Did Crimson Desert get away with using AI too easily? Tell us in the comments below or head to the Tech4Gamers forum for discussion.
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Shameer Sarfaraz has previously worked for eXputer as a Senior News Writer for several years. Now with Tech4Gamers, he loves to devotedly keep up with the latest gaming and entertainment industries. He has a Bachelor’s Degree in Computer Science and years of experience reporting on games. Besides his passion for breaking news stories, Shahmeer loves spending his leisure time farming away in Stardew Valley. VGC, IGN, GameSpot, Game Rant, TheGamer, GamingBolt, The Verge, NME, Metro, Dot Esports, GameByte, Kotaku Australia, PC Gamer, and more have cited his articles.
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