- Sony may be exploring more frequent advertising across PlayStation.
- This move could bring more ads into the console ecosystem, even extending to non-gaming brands and IPs.
- Players have typically not taken well to advertising in games, so this decision could hurt the brand’s popularity.
Following PlayStation’s focus on a digital-only future, the gaming giant has drawn quite a bit of backlash. However, this may be just the beginning of audience dissatisfaction, with new reports pointing to Sony’s plans for advertising on PlayStation.
Sony now appears to be preparing for more frequent use of ads on PlayStation.
Why it matters: Ads have always been a hot subject in the games industry, with audiences firmly against their implementation in AAA titles or console interfaces.
Recent findings via job listings suggest Sony is looking at ways to bring more advertising into the PlayStation experience, though the exact rollout and placement remain unclear.
One such job listing seeks a Director of Client Partnerships to help Sony partner with various clients for advertising opportunities. Note that the job listing points to non-endemic brands, which may hint at PlayStation incorporating non-gaming advertisements moving forward.
This would be similar to how EA encourages third-party advertisements in games like the EA Sports FC series. For context, PlayStation consoles already display advertisements on the user interface, but these are typically limited to various new game releases or DLCs.
These job listings suggest PlayStation is interested in expanding its use of ads, likely in an attempt to maximize revenue from each console user.
Of course, more aggressive ads would likely be viewed as another step toward a less player-friendly console experience. PlayStation’s recent moves have already upset fans, so a focus on ads would likely lead to further disappointment.
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Sajjad Hussain is the Founder and Editor-in-Chief of Tech4Gamers.com. Apart from the Tech and Gaming scene, Sajjad is a Seasonal banker who has delivered multi-million dollar projects as an IT Project Manager and works as a freelancer to provide professional services to corporate giants and emerging startups in the IT space.
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