PUBG Studio Krafton Is Asking Employees To Adapt To AI or Resign After $680 Million Q3 Profits

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AI Is Truly Taking Over Now!

Story Highlight
  • PUBG remains one of Steam’s most-played games, with 600,000 concurrent players, down from its peak of 3.26 million.
  • The game’s creator, Krafton, is now focusing on generative AI to compete with new titles.
  • The company is pushing out employees who do not support this new AI direction.

PUBG was the first “Battle Royale” game we knew of, inspired by the 2000 Japanese film of the same name. This game was a huge success, becoming the most-played game on Steam in history, with a peak of 3.26 million concurrent players eight years ago. Today, it has over 600,000 concurrent gamers, demonstrating its great appeal.

On Steam’s list of most-played games, a few games hold their top rankings, often for years, without fear of losing them. Counter-Strike 2, Dota 2, and PUBG are consistently among the top five most-played games. Krafton, the inventor of PUBG, has made $680 million and is focusing on generative AI, even encouraging staff to resign if they do not support its use.

PUBG resgin

A large majority of gamers like to play the same games repeatedly, and Steam reviews reveal that only a small fraction ever plays newly released titles. Most people find comfort in what they enjoy and continue to play it for years, particularly in multiplayer online games such as shooters and MMORPGs.

PUBG AI Coming

Although it’s in Steam’s Top 5 most-played games, it’s recently been competing with the newly launched Arc Raiders. The primary focus is on generative artificial intelligence to help compete with upcoming titles. Krafton has already begun the transition to an AI-centric future, with the first stage being the elimination of all employees who reject AI.

To be fair to the company, it is paying employees who choose to take advantage of the voluntary resignation program severance benefits based on their length of service:

  • 1 year or less of employment: 6 months’ salary.
  • 1-2 years of service: 12 months’ salary.                                                                      
  • 2-5 years of service: 18 months’ salary.
  • 5-8 years of service: 24 months’ salary.
  • 8-11 years of service: 30 months’ salary.
  • 11+ years of service: 36 months’ salary.
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