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- Ubisoft has stopped sharing sales data with the leading analyst firm, Circana.
- The firm’s executive director has confirmed this.
- The decision to stop sharing data could be an attempt to hide bad sales or avoid negativity, but either way, it reflects poorly.
Despite their desperate attempt to make a comeback, Ubisoft still couldn’t hit the mark with the recent Star Wars Outlaws and Assassin’s Creed: Shadows. While the latter was a success in the publisher’s book, the same cannot be said for Star Wars Outlaws.
Regarding sales, Ubisoft has kept the official sales numbers for these games close to its chest. That is, they’ve stopped sharing figures with other sources, such as leading analyst firm Circana.
Why it matters: For Ubisoft to stop sharing sales figures means that their recent titles performed poorly. Perhaps they’re trying to control the sales narrative by not revealing figures and instead labeling the games’ performance as good.
Until June, Ubisoft was sharing sales data with Circana as Assassin’s Creed: Shadows came in third place as the best-selling game in the US. The title wasn’t present in the July sales chart, not because the game’s sales dropped, but because Ubisoft stopped sharing data with Circana.
On social media, Mat Piscatella, executive director of Circana, confirmed this.
Ubisoft’s absence from this list could be to avoid negativity. Assassin’s Creed: Shadows and Star Wars: Outlaw attracted significant controversy, each due to their own issues.
As such, dropping sales in the following month from these games’ release could once again spiral hate from fans. Still, Ubisoft would have benefited from sharing sales data of games like Assassin’s Creed: Shadows at least.
Shadows was also the EU’s best-selling new release of 2025 and the second-best-selling game in the US. Still, their refusal to share sales data would paint a bad picture for the French publisher, making it seem like they’re controlling the narrative.
What are your thoughts on this story? Do you think Ubisoft is covering up bad sales, or is it a different story? Let us know in the comments below, or at the official Tech4Gamers Forums.
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[Staff Writer]
Shaheer is currently pursuing a Business degree while also working as a part-time Content Writer. With his deep passion for both writing and video games, he has seamlessly transitioned into a role as a Journalist. Over the past two years, Shaheer has contributed as a freelancer to various websites and landed positions on acclaimed platforms like Gamerant. Currently, his role at Tech4gamers is as a Features Writer, but he also covers News occasionally. Shaheer’s favorite gaming franchises are Assassin’s Creed and the God of War series.
Get In Touch: shaheerzahid03@gmail.com
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