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- The Nintendo Switch 2 has introduced $80 games with Mario Kart World.
- Nintendo states that the new pricing emphasizes the quality and value of a game.
- The gaming giant will approach future pricing with the same mindset, confirming the same price for its biggest IPs.
Opinions regarding the recently revealed Nintendo Switch 2 have been mostly positive. However, gamers were left shocked when it was confirmed that Mario Kart World would cost as much as $90.
Even PS5 gamers, who recently accepted the $70 standard, were against this new trend. In response, Nintendo claims that games like Mario Kart World will justify the new pricing standard.
Why it matters: The jump from $60 to $70 AAA titles has been a hard pill to swallow for many, especially considering the prevalence of microtransactions in modern titles.
Speaking to IGN, Nintendo of America’s Bill Trinen discussed the company’s new pricing strategy. He pointed to a focus on value, with the amount of content being the major determining factor.
Pointing to Mario Kart World, Bill Trinen stated that the game is vast and offers a lot for players to do and discover. From his perspective, the content clearly justifies Nintendo’s asking price, and the same strategy will be applied to future games.
It’s less about the strategy of pricing Mario Kart World, we just look at what is the experience, what’s the content, and what’s the value?
Bill Trinen offered a similar response to the actual hardware’s pricing. He also quickly acknowledged the rising costs of gaming over time, stating that value remains the primary determining factor.
Obviously the cost of everything goes up over time.
Although this statement does not directly point to the future of Nintendo’s AAA releases, it essentially confirms that high-profile titles like Mario Kart World will sport the same $80 price. Whether this will be a successful strategy for Nintendo, however, remains to be seen.
What do you think about the company’s justification of the new pricing? Let’s discuss this in the comments and on the Tech4Gamers Forums.
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[News Reporter]
Avinash is currently pursuing a Business degree in Australia. For more than three years, he has been working as a gaming journalist, utilizing his writing skills and love for gaming to report on the latest updates in the industry. Avinash loves to play action games like Devil May Cry and has also been mentioned on highly regarded websites, such as IGN, GamesRadar, GameRant, Dualshockers, CBR, and Gamespot.
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