Xbox Struggles In UK As Series S|X Sales Down By 50% Year-on-Year

Expert Verified By

20% Down In October Compared To September!

Story Highlights
  • Despite a much better year with more games, Xbox hardware sales are still lower than anticipated in the UK.
  • Xbox Series S|X sales are down by 50% year-on-year.
  • However, this might not matter too much since Xbox is focused on software sales.

This year has been massive for Xbox as they released many first-party titles compared to previous years. Microsoft also completed its acquisition of Activision Blizzard this year.

While Xbox appears to be on an upward trajectory, its console sales are less impressive. The latest data suggests that hardware sales are poor in the UK, with Microsoft’s figures much worse than in 2022.

Why it matters: As Xbox struggles, PS5 has shown no signs of stopping, conquering the UK market with better sales results each month.

Xbox Series S
 

According to Games Industry, Xbox Series S|X sales are down by 50% year-on-year.

This is a poor result since overall console sales were 16% higher in the UK than in last year. Nintendo also saw a 20% decline in year-on-year sales, but its console is reaching the end of its lifespan.

For a more accurate comparison, the PS5 went through a massive 143% boost in sales when compared to October 2022. Fortunately, it’s not all bad news for Xbox in this part of the world.

In September, the consoles went through a 2x sales boost after the release of Starfield. Therefore, through a consistent lineup of similarly interesting games, Microsoft can strengthen its position in the market.

Xbox Series S|X

We believe the major reason the Xbox Series S|X struggle in the UK market is due to a lack of focus. Microsoft seemingly prioritizes the US as its primary market, ignoring the other parts of the world.

All three gaming giants released impressive first-party titles in October. Forza Motorsport, Spider-Man 2, and Super Mario Bros Wonder were all quite enjoyable, so the discrepancy in hardware sales is odd to see.

Still, Microsoft’s overall aim to become a gaming ecosystem rather than a platform likely means that such losses don’t matter much in the grand scheme of things. It will continue to invest in games and establish itself as a massive publisher in the future.

Was our article helpful? 👨‍💻

Thank you! Please share your positive feedback. 🔋

How could we improve this post? Please Help us. 😔

Gear Up For Latest News

Get exclusive gaming & tech news before it drops. Sign up today!

Join Our Community

Still having issues? Join the Tech4Gamers Forum for expert help and community support!

Latest News

Join Our Community

104,000FansLike
32,122FollowersFollow

Trending

Fallout New Vegas Director Finds Lack of Difficulty Options Annoying, Says Games Should Support All Players

Fallout New Vegas director says video games should offer a wider range of difficulty options and is annoyed when a game lacks options.

Outriders 2 Is One of the Two People Can Fly’s Canceled Games, Fans Call It Square Enix Curse

It has recently been revealed that one of the two cancelled games from developer People Can Fly is Outriders 2.

Sega To Focus On Global Market Instead Of Japanese-First Approach For A Strong Comeback, President Confirms

Sega president Shuji Utsumi has confirmed that the company is adopting a more modern global focus approach to become a behemoth once again.

Fans Claim Game Pass Quality Has Significantly Improved In 2025 Compared To Last Year

Fans claim that the Game Pass value has significantly improved in 2025 compared to last year, with some stating they no longer purchase games.

Colorful Launches iGame GeForce RTX 5050 Series with Unique Designs

Colorful releases the GeForce RTX 5050 Series with three different variants, powered by NVIDIA Blackwell and DLSS 4.