Microsoft recently announced a new decade-long deal with Boosteroid. The announcement was followed by Microsoft President Brad Smith confirming that more deals would soon follow.
Just a day after the recent announcement, Microsoft has lived up to Brad Smith’s promise. The gaming giant has now partnered with cloud provider Ubitus for Xbox games and Activision titles like Call of Duty once the acquisition is completed.
Microsoft and Ubitus @ubituskk, a leading cloud gaming provider, have signed a 10-year partnership to stream Xbox PC Games as well as Activision Blizzard titles after the acquisition closes. Our commitment is to give more players, more choice.
— Phil Spencer (@XboxP3) March 15, 2023
These partnerships have likely been a reactionary move from Microsoft after the scrutiny from regulators worldwide.
Authorities like CMA, FTC, and more have, so far, shown a lack of confidence in Microsoft’s current stance on the Activision Blizzard merger. However, the latest deal marks the fourth partnership from Microsoft in less than a month.
Unsurprisingly, Sony and Microsoft continue to be at odds with each other. However, the recent deals may tip the scales in Microsoft’s favor which would leave Sony no option but to negotiate on Call of Duty.
Despite these deals, the future of the Activision Blizzard acquisition remains uncertain. The coming weeks will be critical for the gaming industry and Activision’s future, as major regulators reveal their verdicts and decisions on the merger.
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[Senior News Reporter]
Avinash is currently pursuing a Business degree in Australia. For more than 5 years, he has been working as a gaming journalist, utilizing his writing skills and love for gaming to report on the latest updates in the industry. Avinash loves to play action games like Devil May Cry and has also been mentioned on highly regarded websites, such as IGN, GamesRadar, GameRant, Dualshockers, CBR, and Gamespot.
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