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- Ubisoft previously revealed it allocated the biggest marketing funds for Star Wars Outlaws.
- However, the marketing has been underwhelming so far, and the game is due to be released in just two weeks.
- The gaming giant’s past marketing efforts have also led to various criticisms.
Star Wars Outlaws has been highly criticized for being unpolished and sluggish in recent footage. So far, only the visuals have pleased the fandom, but Ubisoft’s marketing has not been too great in other areas.
What’s interesting is the fact that the publisher promised an extensive campaign with the biggest marketing budget for Star Wars Outlaws. However, the marketing has been suspiciously quiet despite the game arriving in two weeks.
Why it matters: As big as the Star Wars IP is, everyone expected Ubisoft to push its upcoming AAA blockbuster at every turn possible.
Ubisoft has done various previews to promote Star Wars Outlaws. However, this is nothing out of the ordinary since nearly every studio goes for this approach. These previews also became controversial when it was discovered that some content creators received VIP Disneyland trips for more positive impressions.
One would expect marketing efforts to be dialed up after these previews since the release is just weeks away. According to a report, Ubisoft even hired bots to increase excitement for this release.
However, these attempts at creating buzz do not sound like they belong in the biggest marketing campaign. As a publisher, Ubisoft is one of the biggest in the world. Despite its stature, it seems the studio isn’t even using basic YouTube ads to market Star Wars Outlaws.
We have been unable to find anything related to Star Wars Outlaws after going through several YouTube videos. The last official trailer also came out a while ago.
For massive releases, we’ve seen AAA studios relying on billboards, trains, and various other attractions to advertise their games. This is something one would expect for an IP like Star Wars, but we don’t see much effort from Ubisoft’s end.
While marketing efforts could ramp up closer to launch, Ubisoft’s biggest marketing campaign has been a bit of a letdown.
Star Wars Outlaws is coming from a major studio like Massive Entertainment, so it could certainly use a bit of positivity ahead of its release. After all, this is the same team that has made famous IPs like The Division for Ubisoft.
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[News Editor]
Obaid is pursuing a Law degree while working as a content writer. He has worked as a gaming writer for over three years because of his passion for the medium and reporting the latest updates in the industry. Having played hundreds of games, Obaid finds himself coming back to Elden Ring, Cyberpunk 2077, and Red Dead Redemption 2, with these games being among his favorites. He has also been mentioned on highly regarded websites, such as Wccftech, Metro UK, PS Lifestyle, GamePressure, VGC, and Gamespot.
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