- Artificial intelligence allows users to have personalized internet experiences as per their needs and preferences.
- By analyzing the behavior and preferences of users AI can provide tailored content and recommendations.
- Using AI to present relevant content increases user engagement and satisfaction.
As social media users we all like content that relates to us and our likings. The method used to do so is referred to as AI-driven personalization. By using personalization tactics AI can make the user experience for each individual welcoming by adding and subtracting information provided to the user. This personalization of the internet is becoming very common in our daily internet experiences.
Understanding Personalization
Let me ask you something, have you ever had an interest in a certain product and then started seeing recommendations about it on Instagram or Facebook, etc? That is essentially personalization and has been being used for a long time now. Adapting content, recommendations, and interactions considering how a person behaves or feels is personalization.
In the past, it was hard to personalize the user experience for every individual simultaneously as we see today. To personalize complex algorithms are required that gather data on every user such as their browsing history, daily interactions, how much time a person spends on a post, and more.
These algorithms collect this day-to-day data to create a general idea of the user’s likes and dislikes. The data collection is so accurate that if you try to test it by spending time on something you usually don’t, you will see it more often on your feed.
AI’s Role in Personalization
AI algorithms are very advanced and can evaluate a large quantity of data in a short period, this can help create detailed profiles for each user. Similarly using machine learning and natural language processing and other AI creates better search results, improves recommendations, provides faster loading times and better security, etc.
AI generally helps search engines become more accurate and smart by using data collection and greatly increases the efficiency of the internet.
Natural Language Processing
A method that is currently being used to personalize the Internet is called natural language processing. This allows for chatbots and virtual assistants to gradually better themselves. The data from what you ask is received and then analyzed to improve the AI response. The more the interaction with the AI the better become its responses. This tactic is being used to improve day-to-day internet for all users alike.
Enhanced User Experience
The usage of AI creates a personal touch for users. This adaptive approach provides a better and more friendly user experience by creating personalized interfaces that cater to each user.
You must be aware of the fact that each app we use recommends some content to us whether it be in the form of ads or posts, that is the AI at work. AI can also help sites adjust their interface elements such as menu options and content placement, etc.
Challenges and Considerations
The potential benefits of AI-driven personalization cannot be ignored however some people oppose data being gathered on them. Recently, people claimed that their feed got so personalized that they began to think Google and other platforms were listening into their conversations creating mass controversy. Also, there is a risk of the leak of user data such as addresses, contact info, and more.
AI is constantly evolving which may make it difficult to keep up with new trends. As the global population rises more data may need to be collected annually requiring massive computing power.
Developers must also be aware of the fact that as AI progresses and gets smarter it may get biased, racist, sexist, or may give the wrong opinion. This must be carefully monitored and looked at.
My Thoughts
The Future of the Internet seems promising as AI evolves. As time passes we can expect the internet to be our second home giving us everything we need. As a gaming enthusiast, I am particularly excited about AI personalization in games creating dynamic gameplay and a world of possibilities.
The internet is ever-expanding and evolving. New technology allows for a better environment for all users alike. As time passes I am sure that the average internet experience will be better for all of us. We will see faster loading times, better search results, less internet traffic due to quantum computing technology, and more. It’s a matter of waiting and seeing where this progress in AI technology can take us.
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[Errors Troubleshooting Expert]
Arsalan Shakil (aka GuyThatDoesEverything on YouTube) is a PC Tech Enthusiast and Electronic Geek. With over 10+ years of experience in Electronics, he then decided to explore Software Engineering to design embedded products and automate existing hardware solutions.
When he started tearing down old cameras to understand how they worked, he was shocked (literally, when he got zapped by a flash discharge capacitor), giving him the power (debatable) to fall in love with videography/photography. He also started making some fun videos that later became YouTube tech reviews.
Skills:
- 10+ years of experience in Electronics design, embedded solutions, and prototyping
- Majored in Software Engineering
- Research paper publication in IEEE for Embedded Military Uniform & LoRa WAN wireless technology
- Specialized in IoT Solutions
- PC Enthusiast & PC Modder
In his local region, he’s known to expose cheap PSU brands, often claiming fake certification or false claims on the box. He’s a true nerd and needed some friends in his life. Then he met some guys who work at Tech4Gamers, and they also came out to be equal nerds who suggested he join Tech4Gamers as a Hardware Expert.
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