- Ubisoft has become another company that is focusing on generative AI.
- The publisher’s CEO believes it will help replace certain jobs at the studio.
- Ubisoft is also partnering with leading AI companies as part of this focus.
Many massive publishers, such as EA and Square Enix, have recently shifted their focus to AI for future development, believing it will create more immersive games.
Following yesterday’s financial report, Ubisoft also appears to be doubling down on generative AI, with the company having massive expectations from this technology.
Why it matters: Generative AI is being touted as the next major leap for game development. With various publishers going all in, it seems gaming, as we know it, will be transformed soon.
According to Ubisoft’s recent financial report, the company is more than open to trying various artificial intelligence implementations for future games. The studio has discussed its investment in new technologies to help Ubisoft make more interactive games for its fans, allowing it to reach millions of players.
CEO Yves Guillemot also discussed the NEO NPC project, which Ubisoft unveiled at GDC 2024. This project is described as the team’s first player-facing generative AI prototype designed for more immersive experiences after transforming the interaction between players and NPCs.
Ubisoft has worked on multiple projects and is collaborating with leading AI companies to understand the technology further. In a recent Q&A with investors, CEO Yves Guillemot confirmed that the studio has major ambitions.
He stated that two teams within Ubisoft are working on the next generation of AI. While one team focuses on how to utilize it and automate a certain number of things, the other focuses on its quality.
I expect a lot from gen AI in our games, to make our games more interesting.
-Ubisoft ceo
The CEO further stated that its recent NPC prototype was well received and highlighted how it can be used to improve the quality of its titles, making them more alive and richer.
While Ubisoft is clearly committed to generative AI, these implementations will require a few more years to show up in AAA titles. Therefore, upcoming releases like Assassin’s Creed Shadows will remain unimpacted.
Still, many developers in the gaming industry remain excited about the potential of AI and everything it can do for modern gaming.
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[News Reporter]
Abiyan is on track to complete his Computer Science bachelor’s degree. His enthusiasm for writing and gaming motivates him to keep readers and gamers updated with the latest information from the industry. In his free time, Abiyan enjoys playing Dota 2 and Rocket League. Abiyan has also been cited in reputed websites such as Kitguru, Comicbook, GamingBible, Eurogamer and Gamingbolt.
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