- Ubisoft previously blamed gamers for the failure of Star Wars Outlaws.
- The company yet again blames its consumers for the hate it receives.
- Yves Guillemot has said that gamers are too sensitive to the quality of video games nowadays.
Ubisoft has been a center of criticism and controversy for a few years now, mainly because it no longer caters to its audience. The company has been focusing on things that it shouldn’t, as evidenced by its current state.
Adding Yasuke to the AC Shadows attracted a lot of hate from the fandom, but the company was firm on its decision to add him, and you can see how it went for Ubisoft. Even the shareholders bashed the company for adding Yasuke to the game.
The hate isn’t limited to just Assassin’s Creed Shadows, as almost every single game the company has released for the past few years has been below average. Instead of admitting to that, the CEO now blames the organized campaigns of criticism against its games.
Why it matters: Ubisoft CEO Yves Guillemot has been perceived as arrogant for quite a while now, as he previously blamed gamers for the failure of Star Wars: Outlaws.
In the recent investor’s presentation, the CEO of Ubisoft revealed that the hatred for the company and its products apparently comes from an organized group.
Ubisoft is exposed to risks of damage to its reputation resulting from online bashing, understood as massive, sometimes virulent and organized campaigns of criticism against its products, teams or public statements.
-Yves Guillemot
The company fails to admit its mistakes and continues to blame other people for the hate it receives. There is no way a game from a particular publisher can fail back-to-back if it focuses on its mistakes and caters to its actual audience, rather than one that doesn’t represent the majority.
Yves further said that these campaigns occur due to technical issues affecting games or statements perceived as controversial by certain people. While it is true that Ubisoft receives hate more than any other gaming company, it always fails to figure out the main problem and solve it.
If there are going to be certain problems in a game, the fandom is going to criticise it. The developer can only improve that problem instead of blaming the players for being overly sensitive to the quality of games.
What do you think about the statement made by Yves Guillemot? Do you think the company is responsible for its damaged reputation or the consumers? Share your thoughts in the comments or join the Tech4Gamers forums.
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[News Editor]
Obaid is pursuing a Law degree while working as a content writer. He has worked as a gaming writer for over three years because of his passion for the medium and reporting the latest updates in the industry. Having played hundreds of games, Obaid finds himself coming back to Elden Ring, Cyberpunk 2077, and Red Dead Redemption 2, with these games being among his favorites. He has also been mentioned on highly regarded websites, such as Wccftech, Metro UK, PS Lifestyle, GamePressure, VGC, and Gamespot.
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