Take-Two Believes Games Are Priced Very Low For Hours of Content

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"Our Prices Are Still Very Very Low!"

Story Highlights
  • Strauss Zelnick believes games still offer much more content than the asking price suggests.
  • Take-Two is focused on trying to exceed expectations with new releases.
  • Capcom also believes games are sold for quite cheap today.

Looking at the evolution of video games, they have come a long way, offering more realistic visuals, bigger worlds, and deeper gameplay systems. However, the industry has maintained prices for the most part.

With the recent introduction of $70 games, many have debated whether games cost too much now. The CEO of Take-Two definitely disagrees with this opinion, recently stating that the prices of games are quite low for the amount of content they offer.

Why it matters: While the price of games has gone up recently, this has not necessarily translated to a higher quality experience at launch in many cases.

Grand Theft Auto GTA 5

During Take-Two’s latest earnings call, the CEO expressed his views on game pricing, asserting that they are still not as expensive as some might think.

Elaborating on this view, he compared the gaming industry to subscription providers like Netflix. While the latter has recently increased prices, game publishers don’t have the same privilege, even if they feel the need for it.

Strauss Zelnick described that a game’s value can be simplified to the number of hours expected from a game and its initial value. Ultimately, he feels that using this formula, games should cost much more than $60 or $70. He said:

“By that standard our prices are still very, very low, because we offer many hours of engagement.”

Fortunately, Strauss Zelnick did not say that he intended to raise prices. According to the CEO, Take-Two is focused on delivering products that offer more value than consumers expect from the asking price.

Take-Two 2 New Remasters

Apart from Take-Two, Capcom shares the opinion that games are still sold for very cheap. However, it is interesting that such executives conveniently leave the impact of microtransactions in these conversations.

While a game is indeed sold at $60/$70, a release like GTA Online made so much in microtransactions last year that Strauss Zelnick received a bonus worth millions of dollars for these results.

In the future, Take-Two expects to establish new records after the release of GTA 6. This game has just been announced in a Tweet, already attracting millions of likes. GTA 6 will be officially showcased in December, with a launch expected in late 2024 or 2025.

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