- Sweet Baby CEO says that the company did its best work and didn’t do anything wrong.
- She says people who are against wokeness are against progress and innovation.
- The company was criticized for forcing narratives into games, resulting in failures.
Sweet Baby Inc. was one of the most notorious names in the gaming industry just a little while ago. It was accused of forcing DEI and agendas into gaming that most gamers hated, and made multiple games fail.
While most of the Sweet Baby hype has now died, and the industry has moved away from DEI, the company’s CEO, in a recent podcast, suggested that when people fight against wokeness in games, they fight against innovation and progression.
Why it matters: The company was at the center of many games that failed miserably, like Unknown 9 and more. Even bigger companies like PlayStation have now reportedly moved away from working with them.
Speaking at a recent podcast, Kim Belair confirmed her company’s involvement in mega projects like Marvel’s Spider-Man 2 and Alan Wake 2. She revealed that Sweet Baby was directly involved in games’ narratives.
She also claimed that when people call out wokeness in games, they are actually calling out progressiveness, as this stops growth. Their involvement actually helped those games, and the company ‘did nothing wrong’.
People who think that they are pushing back against I don’t know wokeness (in games) or something are usually pushing back against progress.
– Kim Belair
Fans don’t really share the sentiment, as there was a huge uproar and many called out Sweet Baby for ruining narratives because of forced DEI. Spider-Man 2 did receive backlash because of this, too.
Belair said that creative decisions are like a battleground, where there are wins and losses. She insisted that they did their jobs the best they could. However, there is a fine line between consultancy and direct involvement that the company crossed.
Anyhow, most of the gaming industry is now over the trend of forced DEI. We do see it here and there, but it doesn’t really affect much. Inclusion is something fans support, but shoving it down their throats is what they hate.
What are your thoughts on Sweet Baby saying wokeness helps in progression? Let us know your opinions in the comments or join the discussion at the official Tech4Gamers Forum.
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News Reporter
Abdullah is an avid gamer who primarily plays single-player titles. If you can’t find him anywhere, he’ll probably be at his desk playing The Witcher 3 for the millionth time. When he isn’t playing games, he’s either reading or writing about them.
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