Starfield Boss Has Reassured Fans Amid Poor Marketing Concerns

Expert Verified By

"We Know What We're Doing!"

With Starfield shaping up to be the biggest release of next month, fans are curious to learn more about the game. However, Bethesda Game Studios has not shared much since the Starfield Direct in June.

Recently, one fan took to Twitter, asking Pete Hines from Bethesda to reveal more information about Starfield. The fan was concerned that Starfield would follow in Cyberpunk 2077’s footsteps with poor marketing.

However, Pete Hines quickly told him to stay calm, claiming that Bethesda Game Studios had everything under control.

Why it matters: Starfield has the potential to be a massive contender for Game of The Year in 2023. It is also the biggest first-party release for Xbox in several years.

Microsoft and Bethesda have partnered with various companies to promote Starfield, including different merchandise like headsets, controllers, and more for the game.

The Twitter user pointed to this merchandise, claiming that Bethesda should reveal more meaningful information instead of promoting these collaborations weeks before the game’s release.

The fan then compared the marketing with Cyberpunk 2077, potentially hinting at poor implications for the launch. Nonetheless, Pete Hines replied: 

“Take a deep breath. I have an amazing team. We know what we’re doing.”

Bethesda Game Studios has spent years to ensure that Starfield lives up to expectations. It appears the studio is confident in the game, with the developers following an already established plan for marketing.

While some may consider the marketing lacking, Xbox and Bethesda have begun various promotions for the RPG. Starfield will be part of a theatre presentation at Gamescom.

Additionally, the studio has released a series of animated shorts recently, introducing the universe and characters of the RPG. Microsoft is also rumored to be planning an interactive launch event for the game.

All of these measures and more should ensure Starfield gets the attention it deserves.

Currently, Starfield has already reached the top of Steam’s best-sellers charts. Therefore, fans have little reason to worry, as Microsoft and Bethesda are more than likely making sure that no mistakes are made in the marketing campaign.

Was our article helpful? 👨‍💻

Thank you! Please share your positive feedback. 🔋

How could we improve this post? Please Help us. 😔

Gear Up For Latest News

Get exclusive gaming & tech news before it drops. Sign up today!

Join Our Community

Still having issues? Join the Tech4Gamers Forum for expert help and community support!

Latest News

Join Our Community

104,000FansLike
32,122FollowersFollow

Trending

Black Ops 7 Beta Struggles on Steam – Player Count Nearly 5x Lower Than Battlefield 6 Beta

According to SteamDB, Black Ops 7 beta player count only topped at about 100K players, compared to Battlefield 6 beta's over 500K.

Activision Claims 97% Of Black Ops 7 Cheaters Are Banned Within 30 Minutes

97% of Call of Duty: Black Ops 7 cheaters were banned within 30 minutes of signing in, while only 1% made it into the game.

Silent Hill 3 Remake Reportedly Coming in 2028 as Bloober Team Works on Resident Evil-Inspired New IP

Bloober Team is rumored to be working on a Silent Hill 3 remake and a new Resident Evil-inspired IP, with releases expected in 2026 and 2028.

Battlefield 6: EA Promises 120 FPS Performance on Consoles and Free DLC Support

Battlefield 6 to support 120FPS, and alongside, EA to give out a free DLC titled 'Covert Operations' during Season 1.

Microsoft Reportedly Scrapped Its Xbox Handheld After AMD’s Shocking Demands

A new report reveals that the first-party Xbox handheld was cancelled because AMD demanded 10 million sales to develop a custom SoC.