- First-party PlayStation games on PC made Sony $300 million in 3 years.
- This was for the period from 2021 to 2023
- Sony has now backtracked on the PC porting strategy, possibly threatened by Steam Machine and Xbox ‘Project Helix.’
At the start of the PS5 generation, Sony did the unthinkable by porting God of War (2018) to PC, and what followed were more first-party games being released on PC. Sony’s strategy was pretty clear back then: release single-player games on desktops after a couple of years to squeeze the last bit of revenue.
That seemingly didn’t turn out well for Sony, and they’ve now abandoned the PC porting strategy. That said, to get an idea of what they made from porting, Sony generated $300 million in revenue from publishing PC games in 3 years.
Why it matters: Across all games in those 3 years that included God of War, Horizon New Dawn, and more, $300 million seems comparatively low for a publisher as big as PlayStation.
Spotted on the LinkedIn experience section of Jerry Liu, former PlayStation PC Planner & Insights Manager, he helped the unit grow from none to $300 million in 3 years.
Other than that, his experience mentions convincing the leadership to pursue aggressive pricing strategies that eventually helped increase the gross revenue of the business by 25%.
Even though this amount seems small, the total revenue did increase massively in the following years. Stellar Blade and Helldivers 2 have brought in a lot of money for Sony.
Furthermore, these PC ports are also cheap, as per reports. The real reason for Sony’s backtracking on PC ports might be the threat it faces from the Steam Machine and Xbox ‘Project Helix’, which are essentially PC in a console shape.
That said, live-service games will release on PC day one and Xbox, too, just like Bungie’s Marathon did.
Do you think Sony did the right thing by backing down from releasing games on PC? Let us know in the comments below, or at the official Tech4Gamers Forums.
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[Staff Writer]
Shaheer is currently pursuing a Business degree while also working as a part-time Content Writer. With his deep passion for both writing and video games, he has seamlessly transitioned into a role as a Journalist. Over the past two years, Shaheer has contributed as a freelancer to various websites and landed positions on acclaimed platforms like Gamerant. Currently, his role at Tech4gamers is as a Features Writer, but he also covers News occasionally. Shaheer’s favorite gaming franchises are Assassin’s Creed and the God of War series.
Get In Touch: shaheerzahid03@gmail.com
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