- Nvidia has reportedly ended the open price program that it had with AIC partners.
- This means that the GPU MSRPs won’t be valid anymore, leading to high prices.
- The company has been underfire for being anti-consumer and catering to data centers.
Nvidia has been under hot water for being anti-consumer and focusing on its overbooked AI promise to data centers. The GPU prices are at their highest in years, and everything surrounding the situation points towards things getting worse.
A new report indicates that Nvidia has ended its “Open Price Program”, which helped the company’s partners to sell GPUs at a suggested MSRP. This will lead to MSRPs being invalidated, resulting in price hikes.
Why it matters: The GPU prices have been predicted to rise further in the future amid the memory shortage. Nvidia isn’t really helping the cause by ending its price program and focusing solely on catering to data centers.
According to YouTuber, dar8auer, Nvidia ended its Open Price Program a few days ago. The company has notified its add-in card partners of the price increase and has now left it up to them to decide on the new pricing.
In simpler words, when the program was valid, the AIC partners were suggested an MSRP by Nvidia. Now, that fixed price won’t be there, and companies are welcome to increase the price as much as they think is suitable.
This means that the days of GPUs at MSRP are over. We’ve already seen the RTX 5070 Ti being sold at double its price at up to $1500. Even RTX 5090’s price has shot above $5000, from its original MSRP, which was $2000.
What are your thoughts on Nvidia invalidating the GPU prices by ending the price program? Let us know your opinions in the comments or join the discussion at the official Tech4Gamers Forum.
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News Reporter
Abdullah is an avid gamer who primarily plays single-player titles. If you can’t find him anywhere, he’ll probably be at his desk playing The Witcher 3 for the millionth time. When he isn’t playing games, he’s either reading or writing about them.
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