Former Nintendo PR Explains Why Switch Games Rarely Go on Sale: ‘This Isn’t Ubisoft’

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Nintendo 'Respects The Value' Of Its Games!

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  • The former Nintendo PR manager says its games don’t go on sale because it respects their value. 
  • It isn’t like Ubisoft, where you wait a month because the price will be reduced. 
  • Nintendo’s audience will buy the game if it wants to, regardless of sales. 

Nintendo Switch 2 was just announced, and the notorious $80-priced Mario Kart World came with it. One thing Nintendo is constantly criticized for is its inflexibility in game pricing; its titles rarely go on sale. 

A former Nintendo employee has explained that the company doesn’t put its games on sale because it ‘respects the value’ of its products. 

Why it matters: Even if a game becomes a few years old, Nintendo mostly keeps the original MSRP, unlike other companies that slash the prices when it’s been a specific time since the title was released. 

Speaking in their podcast channel, Kit and Krysta, former Nintendo PR manager, stated that the main mantra Nintendo has is that it respects the value, therefore the games don’t go as often on sales as other companies do. 

It’s not like the Ubisoft situation, where I always tell myself I’ll wait a month, as it will get cheaper. As a Nintendo customer, I’m gonna buy it if I want to buy it.

– Ex-Nintendo PR Manager

Nintendo Switch 2
Nintendo doesn’t put its games on sale because it respects the value

They also threw a slight shade at Ubisoft, saying that Nintendo isn’t Ubisoft, where you don’t buy the game at launch and wait a month for it to go on sale. So, generally, Nintendo’s audience doesn’t wait to purchase the games later because they know prices won’t change.

Many different things are associated with it, like the value, the effort behind the development, and more. However, this approach isn’t appreciated by many fans because, sooner or later, every major company does slash prices. 

What are your thoughts on Nintendo games not going on sale as often as other companies? Let us know your opinions in the comments, or join the discussion at the Tech4Gamers forum.

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