Former Halo Lead Defends Live Service Model As Best For Gaming Industry

Expert Verified By

"Live Service Model is Much Better Than $60 Single-Player Games."

Story Highlight
  • A former Halo developer believes the live service model is superior to the traditional gaming model.
  • Joe Tung recalls that E3 often pressured developers to create unrealistic demos that didn’t reflect the final product, leading to player disappointment.
  • Tung believes that the live service model reduces crunch periods for developers.

For years, the gaming industry revolved around the $60 full-game model. Companies focused on selling as many copies as they could right after launch. While this made good money, it sometimes led to choices that valued sales more than keeping players happy.

Joe Tung, the former lead on Halo 3, seems to favor games as a service over the traditional model. After all these years, he has argued that the live service model is the optimal approach for the gaming industry.

Why it matters: Tung is hopeful about the future of live service games despite the many recent failures. He believes this model will only get better in the future.

Concord
Concord is an upcoming live service title that seemingly offers nothing new.

At Riot Games, Joe Tung learned about free-to-play live service games while working on League of Legends. He believes this approach lets developers prioritize long-term benefits for both players and the company.

Unlike traditional releases, live service titles don’t hinge on big initial sales. Instead, they aim for ongoing player involvement and satisfaction, Tung believes. Less pressure to launch a flawless product helps reduce the necessity for intense crunch periods.

The GaaS model is so much better for developers and players (than a $60 boxed product).

-Joe Tung

E3, the former biggest event for revealing upcoming games, often pressured developers to create impressive yet unrealistic demos. Joe Tung refers to these as “bullshit vaporware” builds created amidst intense crunch times.

The main aim was to build hype and boost pre-orders, rather than provide an accurate game preview.

Live Service Games
Live-service gaming is dominating the industry.

Now, a new approach mixing both has become popular amid discussions about boxed games versus live service games. A release like Helldivers 2, a well-received co-op shooter, takes a middle ground with the pricing strategy.

It’s not free-to-play but is priced more affordably than traditional $60 or $70 games, aiming to attract a wider range of players. Helldivers 2 proves to be an exception in the live service genre, as the Gears creator quotes.

Yet, the traditional live service approach faces challenges. The closures of several live service games, such as Anthem and the recently cancelled The Division Heartland underscore the struggle to maintain player interest over time.

The main argument is that many live service games launch incomplete, relying on updates to deliver promised features. Despite these concerns, Tung remains optimistic about the model’s overall advantages over the traditional $60 game.

Was our article helpful? 👨‍💻

Thank you! Please share your positive feedback. 🔋

How could we improve this post? Please Help us. 😔

Gear Up For Latest News

Get exclusive gaming & tech news before it drops. Sign up today!

Join Our Community

Still having issues? Join the Tech4Gamers Forum for expert help and community support!

Latest News

Join Our Community

104,000FansLike
32,122FollowersFollow

Trending

New Resident Evil Requiem DLC Faces Mixed Reception From Players

The new Leon Must Die Forever mode has seen mixed reception by players online, with many fans left wishing for the classic Mercenaries mode.

Despite Laying Off 1,000 Devs, Epic Says AI Isn’t Killing Jobs And Is Making Them More Efficient

An Epic Games dev has stated that even though the company recently fired 1,000 employees, it isn't using AI to make jobs redundant.

Sony Now Actively Inviting PS4 Players To Upgrade To PS5 For GTA 6 Release

Sony has started a new marketing campaign in an attempt to convince PS4 users to finally switch over to PS5 to prepare for GTA 6 release.

Tomb Raider Legacy of Atlantis Still on Track For 2026 Despite Rumors of Delay

According to one of Crystal Dynamics' support studios, Tomb Raider Legacy of Atlantis is still coming out in 2026, despite rumors of a delay.

PS6 Release Window To Be Heavily Influenced By Memory Pricing, Sony Says

Sony has recently addressed concerns regarding the launch of the PS6, stating that memory pricing will play a key role in the decision.