- Embracer Group has announced a new spin-off public company called Fellowship Entertainment.
- The new firm holds rights to some of Embracer’s biggest franchises, including KCD, LOTR, Metro, and the like.
- It is also exploring external partnerships for Saints Row, Thief, Deus Ex, TimeSplitters, and other classic IPs.
Embracer Group has gone through a series of turmoil and layoffs in recent years that have rendered nearly 30 of its in-development gaming projects obsolete. The company has now announced intentions to split into two public companies in order to recover.
The new Fellowship Entertainment firm aims to focus on many of Embracer’s gaming franchises moving forward, holding rights to The Lord of the Rings, Middle-Earth, Tomb Raider, Kingdom Come Deliverance, Metro, Dead Island, and more.
Additionally, it will also be exploring external partnerships for the legacy franchises, which include Saints Row, Thief, TimeSplitters, Deus Ex, Legacy of Kain, and more.
Why it matters: The new initiative could see many of Embracer’s classic gaming series making a return in the future through external partnerships under Fellowship Entertainment.
Embracer Group announced this new spin-off venture to shareholders, clarifying that this decentralization approach represents the most effective long-term solution for growth after much consideration.
Studios joining Fellowship include Warhorse Studios, Crystal Dynamics, 4A Games, Eidos Montreal, and more.
we will more actively be exploring external partnership around our roster of other well-known IPs such as Saints Row, Legacy of Kain, Deus Ex, Red Faction, The Mask, Thief, TimeSplitters, amongst many others.
-Embracer Group.
By becoming a standalone business, Fellowship’s main goal is to increase management focus on capturing the full joint potential of the IPs, their communities, and the best developers from around the globe.
The company is expected to launch at least two outstanding AAA releases per year starting FY 27/28. A dedicated business unit also aims to make money by licensing the gaming IPs externally, which likely includes the aforementioned classic franchises.
The creator of the Saints Row series already declared it a dead IP after Embracer ghosted his 1970s prequel pitch earlier this year, but that might change under the new Fellowship spin-off.
Therefore, we might also see other classic IPs return over the coming years thanks to these external partnerships.
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Shameer Sarfaraz has previously worked for eXputer as a Senior News Writer for several years. Now with Tech4Gamers, he loves to devoutly keep up with the latest gaming and entertainment industries. He has a Bachelor’s Degree in Computer Science and years of experience reporting on games. Besides his passion for breaking news stories, Shahmeer loves spending his leisure time farming away in Stardew Valley. VGC, IGN, GameSpot, Game Rant, TheGamer, GamingBolt, The Verge, NME, Metro, Dot Esports, GameByte, Kotaku Australia, PC Gamer, and more have cited his articles.
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