- The Borderlands 4 studio CEO, Randy Pitchford, recently insisted that real fans can afford to buy the game if it costs $80.
- The CEO’s statement has caused a huge controversy among the fans and content creators of the franchise.
- As a result, many have spoken out against the CEO’s remarks and decided to boycott the upcoming Borderlands 4.
A lot of hype has covered Borderlands 4 since it was announced during The Game Awards 2024, as double the budget of BL3 went into the project. Therefore, there have been concerns that the game could cost $80, but the CEO said real fans would still buy it at that price.
However, the remarks of the studio CEO, Randy Pitchford, have turned into a huge controversy, with many fans of the Borderlands series coming out to reject his take. Some popular content creators in the fan base have even announced they’re ditching Borderlands 4.
Why it matters: The criticism of the CEO suggests that Borderlands 4 will suffer a negative reception in sales and ratings.
Many social media posts argue that the CEO’s remarks are a PR disaster that has sullied the anticipation for the next game. Therefore, these fans and YouTubers are refusing to buy Borderlands 4 regardless of its final price.
The CEO has tried to remedy the situation with more clarification, but that only appears to have fueled the fire for more criticism. The situation has escalated so much that past Borderlands games have been review-bombed across platforms.
This is also not the first time Randy Pitchford has made controversial remarks, previously firing back at concerns raised by fans about Borderlands 4 on Twitter.
Regardless, Borderlands 4 will launch on 12 September 2025, for PS5, Xbox Series X|S, and PC. It will also release on Switch 2 on an unspecified date.
Do you think Borderlands 4 will ultimately suffer in ratings and sales reception because of the CEO’s controversial remarks? Let us know your thoughts in the comments below, or join the discussion on the Tech4Gamers forum.
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Shameer Sarfaraz has previously worked for eXputer as a Senior News Writer for several years. Now with Tech4Gamers, he loves to devoutly keep up with the latest gaming and entertainment industries. He has a Bachelor’s Degree in Computer Science and years of experience reporting on games. Besides his passion for breaking news stories, Shahmeer loves spending his leisure time farming away in Stardew Valley. VGC, IGN, GameSpot, Game Rant, TheGamer, GamingBolt, The Verge, NME, Metro, Dot Esports, GameByte, Kotaku Australia, PC Gamer, and more have cited his articles.
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