- Take-Two boss says their titles like NBA 2K27 have taken a sales hit due to GTA 6.
- However, GTA 6 pre-orders are also tracking way above their expectations.
- The game has also finally gone gold ahead of the release next week.
One of the biggest events in gaming history, the GTA 6 launch was just a week ago. Fans are hyped, with many even having filed for a couple of days off to play the title at launch. However, the game overshadowed other Take-Two titles.
The CEO says that sales of Take-Two Interactive’s own AAA titles, namely NBA 2K27, have fallen short of expectations due to fans focusing entirely on GTA 6. He also claimed the pre-sales have exceeded expectations.
Why it matters: What the publisher lost from NBA, it might have already made back from the huge pre-orders of the upcoming title, and that, in their opinion, is probably a worthy bargain to be made.
Strauss Zelnick has revealed that NBA 2K27 sales have struggled to match the expectations this year, largely because GTA 6 is releasing so close to it. Normally, these sports franchises are absolute cash machines for publishers.
Interestingly, the title still sold 4 million copies, but it just fell short of internal estimates. This shows how heavy the anticipation for GTA 6 is, as most people don’t really buy too many AAA titles due to high prices, so they’d be saving up for it.
Based on estimates, GTA 6 is said to have sold 7.7 million copies so far. So, the sales, as expected, will be humongous. Zelnick also confirmed that development has ended and the game has gone gold ahead of next week’s release.
What are your thoughts on sales of Take-Two’s own AAA titles getting a hit due to GTA 6? Let us know your opinions in the comments or join the discussion at the official Tech4Gamers Forum.
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News Reporter
Abdullah is an avid gamer who primarily plays single-player titles. If you can’t find him anywhere, he’ll probably be at his desk playing The Witcher 3 for the millionth time. When he isn’t playing games, he’s either reading or writing about them.
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