- 63% of gamers hold a very negative opinion towards generative AI use in game development.
- Older players are more ok with studios using the technology, while the 13-24 demographic is less keen.
- In addition, players who care a lot about levelling up encourage the use of AI in development, but those interested in narrative do not.
The use of Generative AI in video games has arguably been the hottest topic in the gaming community this year, with one developer or another bringing it up every passing week. Larian is the most recent offender in this debate, as the studio admitted it uses AI tools for a variety of tasks.
Many have come to the defence of the Baldur’s Gate 3 developer, but fans haven’t been so kind, as they think using the technology even in the initial stages is immoral. A new survey now shows that this attitude isn’t going away anytime soon, as most gamers hold this opinion.
Why This Matters: Studios have more or less confirmed that they will continue using generative AI in development, so it’s necessary that fans keep rebelling, or else it will become the norm.
Quantic Foundry conducted a survey recently, which revealed that 63% of players hold a “very negative” opinion of generative AI usage in game development. Overall, 85% of the answers were on the negative side, while only 7.6% of the participants responded positively to the application of generative AI.
The survey also stated that older gamers are more positive towards the technology. 22% of the People over age 45 were ok with video games using generative AI, but this ratio fell to just 7% in the 18-24 demographic.
Children reacted to the practice with even more negativity, as only 3% of the gamers between the ages of 13 and 17 held a positive opinion of generative AI.
Interestingly, players who cared more about narrative, NPC backstories, and customization were unwelcoming to the idea of generative AI, while those who valued “levelling up” and other similar mechanics were more accepting.
Considering how even GOTY 2025 winners Expedition 33 used generative AI in development, the technology isn’t going anywhere, especially with studios like Ubisoft championing it. But, with fans showing such disdain towards its application, maybe there is some hope left for the gaming industry.
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Shameer Sarfaraz has previously worked for eXputer as a Senior News Writer for several years. Now with Tech4Gamers, he loves to devoutly keep up with the latest gaming and entertainment industries. He has a Bachelor’s Degree in Computer Science and years of experience reporting on games. Besides his passion for breaking news stories, Shahmeer loves spending his leisure time farming away in Stardew Valley. VGC, IGN, GameSpot, Game Rant, TheGamer, GamingBolt, The Verge, NME, Metro, Dot Esports, GameByte, Kotaku Australia, PC Gamer, and more have cited his articles.
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