Diablo 4 Generated Over $150 Million Through Microtransactions

Expert Verified By

Contributing To A Total Of $1 Billion In Overall Revenue!

Story Highlight
  • According to a LinkedIn post, Diablo 4 generated a massive $150 Million in revenue through microtransactions. 
  • The game was heavily criticized for overpriced cosmetics, which even exceeded the price of the base game. 
  • It was also review-bombed for this reason but has still managed to record huge MTX sales. 

Diablo 4 was a massive release for Xbox. The title quickly became the fastest-selling Blizzard game ever and made over $666 Million in revenue in less than a week. However, one big gripe everyone had with Diablo 4 was microtransactions. 

Despite so much criticism, players have actively invested in microtransactions, which has taken the overall MTX revenue to over $150 Million.

Why it matters: Even before the release, players were already dreading the microtransactions. However, this new development again raises the issue that modern gamers are too accepting of microtransactions. 

Diablo 4 made over $150 million in revenue just from the microtransactions

Diablo 4 was heavily review-bombed just for this reason right after launch. However, the thing fans were criticising this game for has become its biggest strength. Even with the mobile game Diablo Immortal, Blizzard earned a huge $24 Million in revenue.

Leading the monetization strategy of the store and roadmap planning which have driven over $150M MTX lifetime revenue

-Senior Product Manager

The news comes from the LinkedIn account of the Senior Product Manager for the game. They are leading the monetization strategy for the Diablo 4 cosmetic store which includes personalized bundles and other offers. 

The microtransactions included in the game are so ridiculous that some bundles even cost more than the base game itself. Even that hasn’t stopped players from heavily investing in them, leading to a significant chunk of revenue from the cosmetic store.

Diablo 4 Microtransactions
Some Diablo 4 cosmetics even exceeded the price of the base game

In addition, the post mentions that the game has made a gargantuan $1 billion in revenue since its release. It is also the most profitable game in the entire franchise and has had a solid player base for over a year since its launch. 

However, it is concerning to see how much investment has been made in microtransactions. In-game purchases that exceed the price of the game have also been criticized, and this doesn’t give a strong reason for them to be eliminated in the future.

Was our article helpful? 👨‍💻

Thank you! Please share your positive feedback. 🔋

How could we improve this post? Please Help us. 😔

Gear Up For Latest News

Get exclusive gaming & tech news before it drops. Sign up today!

Join Our Community

Still having issues? Join the Tech4Gamers Forum for expert help and community support!

Latest News

Join Our Community

104,000FansLike
32,122FollowersFollow

Trending

Death Stranding 2 Looks So Photo Realistic, It’s Hard To Tell From Real Life

Death Stranding 2 photo realism makes it hard to differentiate the in-game locations from the real-life ones.

EA Has Shelved The Need For Speed Franchise, It’s Claimed

According to a long-time Speedhunters contributor, EA has shelved the Need for Speed games, the most iconic gaming racing franchise.

Fans Fear EA Might Kill Battlefield 4 After Players Can’t Rent Community Servers Anymore

EA has removed the option to renew or create new community servers for Battlefield 4, sparking fears that they might kill the game.

Stellar Blade’s PC Launch Boosted Its PS5 Sales by Over 220K Copies

The PC launch of Stellar Blade drove a rare PS5 sales spike, adding over 220,000 console copies sold in under a month.

Fans Are Not Happy With Ghost of Yotei, Says It Looks Almost Identical To Tsushima

After the gameplay reveal of Ghost of Yotei, fans are left disappointed and claiming that it looks like a reskin of Tsushima.