- The original Xbox creator, Seamus Blackley, says that power and performance in consoles no longer matter now.
- He clarifies that gamers now care about the exclusive content consoles can offer to retain the player base.
- He is unsatisfied with how the Xbox brand is being handled today, claiming he would have done things differently.
Advertising consoles as the most powerful of their generation was what appealed to gamers in the past. The original Xbox creator, Seamus Blackley, says it’s time to move on from that notion and focus on what gamers desire now.
He claims that the power race in consoles doesn’t matter anymore. Instead, gamers want what exclusive content these consoles can offer.
Why it matters: The Xbox creator reminisces about a time when consoles prioritizing power was an enormous appeal for gamers. He says that era is long gone since the performance upgrades are minuscule.
In an interview with VideoGamer, the father of Xbox explains how the massive performance leaps in consoles always impressed him. These ‘leaps’ are now often just a tiny bump nowadays. It is no longer helping Xbox or PlayStation drive more sales like before.
I certainly think that this narrative around [Consoles] being more powerful is not helpful today.
Given that Xbox hardware is already declining and Microsoft is touting the next-generation console to offer the biggest generational leap, he is unsatisfied with the brand’s direction.
how they managed that brand and the story going forward is not my f**king fault. and it’s not, you know, I would not have done things the same way.
At this point, Xbox has almost entirely ditched exclusives since the brand is chasing the multiplatform strategy. It is trying to release its games on as many platforms as possible.
Conversely, gamers often prefer interesting releases and exclusive content, which is becoming more complex and complicated because of the changing console landscape.
Do you think Xbox’s new multiplatform strategy will help it succeed against the brimming demand for game exclusives? Let us know your thoughts in the comments below, or join the discussion on the Tech4Gamers forum.
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Shameer Sarfaraz has previously worked for eXputer as a Senior News Writer for several years. Now with Tech4Gamers, he loves to devoutly keep up with the latest gaming and entertainment industries. He has a Bachelor’s Degree in Computer Science and years of experience reporting on games. Besides his passion for breaking news stories, Shahmeer loves spending his leisure time farming away in Stardew Valley. VGC, IGN, GameSpot, Game Rant, TheGamer, GamingBolt, The Verge, NME, Metro, Dot Esports, GameByte, Kotaku Australia, PC Gamer, and more have cited his articles.
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