- Ubisoft’s stock price has crumbled to €8 per share, its lowest since 2013.
- The company’s current value is starkly different from last year’s.
- Its share value dropped another 33% at the start of 2025.
To call Ubisoft’s recent history a rough patch would be an understatement. Many of the company’s big AAA titles, including Star Wars: Outlaws and Skull & Bones, failed to meet expectations. The recent release of Assassin’s Creed Shadows did steady the ship a bit.
However, the impact wasn’t large enough for Ubisoft to sustain itself. It had to partner up with Tencent in a new deal and give up some control of its premiere AAA franchises, which is not reflecting well in the stock market.
Why it matters: A constant decline in value could result in the end of Ubisoft, especially with Tencent now owning parts of its major IPs.
Ubisoft’s stock is the lowest since 2013, with its price going below €8 per share, an 8% decrease from last Friday. The value has since rebounded to €8.96, but to put this drop into perspective, the gaming giant’s share value has dropped another 33% since January 1, 2025.
Furthermore, compared to the company’s peak in 2018, which was €94, the share price has fallen a whopping €86 in the seven-year duration and was €23 just last year. Hence, the Tencent deal hasn’t had the impact Ubisoft hoped for.
Many also think that the new tariffs imposed by the US government contributed to this, but the stock value started declining a day after the Tencent deal was announced.
Even the relative success of Assassin’s Creed Shadows hasn’t helped Ubisoft’s standing on the stock market, with the value crumbling even after the game’s positive commercial and critical performance.
The industry has labelled the new partnership between Ubisoft and Tencent as beneficial, but with employees facing layoffs, only time will tell how it pans out. As for now, Ubisoft shares are the cheapest they have ever been, so it would be a good time to invest.
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Shameer Sarfaraz has previously worked for eXputer as a Senior News Writer for several years. Now with Tech4Gamers, he loves to devoutly keep up with the latest gaming and entertainment industries. He has a Bachelor’s Degree in Computer Science and years of experience reporting on games. Besides his passion for breaking news stories, Shahmeer loves spending his leisure time farming away in Stardew Valley. VGC, IGN, GameSpot, Game Rant, TheGamer, GamingBolt, The Verge, NME, Metro, Dot Esports, GameByte, Kotaku Australia, PC Gamer, and more have cited his articles.
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