Threads
- Star Wars Outlaws has just been launched, but no one is talking about this game.
- Ubisoft allocated the biggest marketing budget for this release, but it might have been all in vain.
- This could lead to low sales for the first open-world Star Wars release, setting a concerning precedent ahead of Assassin’s Creed Shadows.
Ubisoft has been the center of criticism for a long time now. The gaming giant can’t catch a break and seems to be caught in some controversy every now and then. This is proving to troublesome for the developer since both of its biggest releases this year have been met with skepticism.
We previously reported that Star Wars Outlaws’ marketing looked suspiciously quiet. However, the excitement seems nearly non-existent now that the game has been out in early access for three days.
Why it matters: Ubisoft said that Star Wars Outlaws would have the biggest marketing budget it ever allocated to a game. In theory, this should have led to incredible buzz for the past few days.
This should be concerning for Ubisoft, as it seems that fans are not very interested in the publisher’s take on Star Wars.
The game just launched globally, but looking at social media, it’s clear that barely anyone is talking about it. As journalist Destin Legarie points out, Ubisoft itself seems to be unusually quiet too.
Following the review embargo, plenty of details about Star Wars Outlaws flooded social media. This led to the expectation that people would discuss the game further in the days leading up to the launch, but this does not seem to be the case.
In fact, many players have shared clips of bugs and glitches. Stealth is also quite sluggish in these clips, leading to negativity around the title. If you want to learn more, make sure to read our detailed review for all the details.
Moreover, the average review score wasn’t that great on Metacritic either. Fans may now be waiting for more gameplay footage before getting themselves excited.
What’s interesting is that Ubisoft’s CEO previously failed to share any encouraging comments about Star Wars Outlaws’ pre-orders. A rumor also suggests that retail pre-orders have been much worse than anticipated. However, this information has yet to be verified.
Nonetheless, fans seem uninterested in the publisher’s returning open-world formula. While Star Wars and Ubisoft’s open-world formula seemed like a match made in heaven, the current situation is quite gloomy.
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[News Reporter]
Obaid is pursuing a Law degree, while working as a content writer. He has worked as a gaming writer for over a year because of his passion for the medium and reporting the latest updates in the industry. Having played hundreds of games, Obaid finds himself coming back to Elden Ring and Red Dead Redemption 2, with these games being among his favorites. He has also been mentioned on highly regarded websites, such as Wccftech, Metro UK, PS Lifestyle, GamePressure, VGC, and Gamespot.
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