A Strategic Move: Sony Confirms Shift To Multiplatform Business Model

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Sony Is Following Microsoft's Footsteps!

Story Highlight
  • Sony has just confirmed that it will be shifting to the multiplatform business model. 
  • The company is shifting its gaming business from hardware-centric to a community and engagement-based platform model.
  • It is surprising, as a recent job posting almost confirmed the company’s intent to do so.

After Sony announced Helldivers 2 for Xbox, many fans started wondering whether more games will be coming to the platform. A recent job posting more or less confirmed that the gaming giant will be releasing more of its titles to other platforms

Still, fans weren’t ready to believe that Sony could do something like that, but they have to accept reality now as the company has just confirmed its transition to the multiplatform business model

Why it matters: After Xbox embraced the multiplatform business model, its hardware sales did take a hit, but its software and services have seen a boost. In fact, four out of the five best-selling games were from Microsoft on PS5. 

Sony AI
Sony has confirmed that it will adopt the multiplatform strategy

The Senior Vice President of Sony, Sadahiko Hayakawa, said that the company’s business won’t revolve around hardware anymore. It is shifting its business from a hardware-centric model to a community and engagement-based platform, meaning the company wants to target the fan base of other platforms too.  

In the gaming business, we are moving away from a hardware centric business model more to a platform business that expands the community and increases engagement.

As Microsoft has reported, highly positive revenue thanks to its multiplatform strategy, Sony seems to be following suit. This shift is mainly being done to improve stability and profitability. 

Nintendo Switch 2
Nintendo Remains The Only Platform With Exclusive Releases

So, just like Microsoft, the company will be shifting its focus from the hardware business slightly and focusing more on the other platforms. It doesn’t mean that the company will abandon the hardware.

A PlayStation 6 and next-gen Xbox are already in development. While both companies are embracing the multiplatform strategy, it doesn’t mean there won’t be some sort of rivalry between them. Whoever makes the next console better, more powerful, and cheaper will be most beneficial. 

What are your thoughts on Sony following Microsoft’s strategy? Share them with us in the comments section below or join the Tech4Gamers forums.

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