- Microsoft became the top gaming publisher last month as consumers spent over $465 million on Xbox games across the various platforms.
- The company earned 64% of the total spending only on PlayStation, driven mainly by Call of Duty.
- The data reveals that Microsoft is increasingly focusing on the multiplatform strategy for the Xbox brand.
It is no surprise that Microsoft has been redefining the Xbox brand for a while now; for starters, it is claiming everything is an Xbox in its new ad campaign.
Now, new data reveals that the company became the top game publisher last month and ended 2024 with a bang. Over $465 million was spent on Microsoft games across all platforms.
Why it matters: The data reveals Xbox is trying to dominate other platforms by bringing its first-party games to them.
As revealed by the popular data firm Ampere, Microsoft’s new strategy made it earn 64% of its consumer spending on PlayStation alone. Most of the spending was driven by Call of Duty, as you’d expect.
To put things into perspective on how successful of a publisher Microsoft has become, EA was nowhere close to the second spot. The third-party publisher only generated $366 million over the same period.
The data also highlights the growing influence of Chinese publishers in the gaming market, with Tencent and Netease ending up in the top 10 most successful publishers for the first time due to Path of Exile 2 and Marvel Rivals.
All in all, the reception to these findings has been mixed across the board. Many gamers argue that Microsoft will become a highly successful publisher amid third-party focus, while others are upset at this new direction the company is taking.
Do you think Microsoft’s intense push on multiplatform strategy will pay off and make it a behemoth in the gaming industry? Let us know your thoughts in the comments below, or join the discussion on the official Tech4Gamers forum.
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Shameer Sarfaraz has previously worked for eXputer as a Senior News Writer for several years. Now with Tech4Gamers, he loves to devotedly keep up with the latest gaming and entertainment industries. He has a Bachelor’s Degree in Computer Science and years of experience reporting on games. Besides his passion for breaking news stories, Shahmeer loves spending his leisure time farming away in Stardew Valley. VGC, IGN, GameSpot, Game Rant, TheGamer, GamingBolt, The Verge, NME, Metro, Dot Esports, GameByte, Kotaku Australia, PC Gamer, and more have cited his articles.
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