Threads
- Microsoft boss says he thinks ‘This is an Xbox’ ad is a great idea.
- He wants to expand and make sure that everyone has access to Xbox games.
- Xbox could also be switching to no more exclusive titles in the future.
Microsoft launched its ‘This is an Xbox’ campaign a couple of weeks ago. The general idea of the ad was that everything that can play a video will be capable of playing Xbox games. However, this quickly became a meme, and people started making all sorts of things out of it.
However, even the Microsoft CEO says that he likes the campaign’s idea and wants to redefine what it means to be an Xbox fan.
Why it matters: Xbox has been in hot water this generation for low console sales and losing out to the PS5. So, the company is pushing more as a publisher, with increased attention toward Cloud gaming.
At a recent shareholders Q&A, Microsoft CEO Satya Nadells revealed he likes Xbox’s marketing campaign. They want to redefine what it means to be an Xbox fan, which is to be able to play Xbox on all your devices.
We are redefining what it means to be an Xbox fan, it’s about being able to enjoy Xbox on all your devices.
– Satya Nadella
Despite the CEO’s enthusiasm, the campaign hasn’t been met with much joy from the community. Long-term fans are disappointed as Microsoft is shifting its attention away from its consoles amidst critically low sales.
Moreover, recently, an insider revealed that Microsoft is giving up on console exclusivity. So, all this gives a great idea of the direction the company is headed toward. It focuses less on hardware and more on the publishing side.
However, the FTC has launched an anti-trust investigation against the company, particularly covering the Cloud products department. Microsoft will have to sort that out as well; otherwise, things could get troubled in the future.
What are your thoughts on the Xbox CEO praising the company’s ‘This is an Xbox’ campaign? Do you think Microsoft is headed the right way? Let us know in the comments or join the discussion at the official Tech4Gamers Forum.
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News Reporter
Abdullah is an avid gamer who primarily plays single-player titles. If you can’t find him anywhere, he’ll probably be at his desk playing The Witcher 3 for the millionth time. When he isn’t playing games, he’s either reading or writing about them.
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