- Stats show that 44% of GTA 5 owners purchased the game on multiple platforms.
- GTA 5 made $1.4 billion from double purchases, possibly encouraging Rockstar Games to delay the PC version of GTA 6.
- The double dip trend in the industry showcases how companies make clever moves to boost video game sales.
The official trailer for GTA 6 has been released, and we finally have a release period of 2025. However, the game will not be available on PC at release, as confirmed by Take-Two Interactive.
While there can be various reasons behind this decision, PlayerTracker believes that GTA 6 on PC is delayed due to “Double Dip” tactics, backed by the supporting statistics.
Why it matters: PC is arguably the best platform for new gaming experiences. This platform is also much more popular than before, and studios like Bethesda have seen the most success on PC after their latest releases.
Why isn't #GTA6 coming to PC yet?
According to our data, 44% of GTA V owners have the game on multiple platforms. The "double dip" is very real. pic.twitter.com/ysxL7EV7Mz
— PlayTracker (@PlayTrackerNet) December 5, 2023
PlayTracker’s stats claim that almost 44% of GTA 5 owners have purchased the game on multiple platforms.
Surprisingly, 37.3% of GTA 5 copies were bought by people who already had the game. This group accounts for around 45% of all owners of the game. PlayTracker further estimated the total revenue generated from these double dips.
At an average of $40 each and 95 million copies sold, GTA 5 earned a staggering $1.4 billion from people who already had the game on a different platform.
It is important to note that the price was set at $40 to account for sales during discounts.
The dual ownership phenomenon, backed by compelling statistics, could be why Rockstar is delaying GTA 6’s release on PC.
Of course, there can be other reasons, such as further optimizing the game for PC to remove any bugs or performance hitches. However, the stats provided by PlayTracker to support their argument appear legitimate.
In 2019, concerns were raised about whether the additional revenue gained from multiple platform sales would outweigh potential losses in ongoing microtransaction revenue from the PC player base.
Looking at the developer’s approach, a clear picture is visible. Rockstar Games, known for its cunning moves, released the extremely impressive Red Dead Redemption 2 on PC in stages.
In addition to a delayed release for the platform, it was first made available on the Epic Games Store and the Rockstar Launcher, followed by Steam, intentionally spaced one month apart.
The result? A big success. This planned strategy brought millions of sales to platforms with better revenue sharing for developers. The effectiveness of this method raises interesting questions about its potential use for GTA 6.
Needless to say, the gaming industry has evolved by making smart moves to make more money and reach more people. The “double dip” trend from GTA 5 and Red Dead Redemption 2 shows how industry leaders like Rockstar Games use quick thinking to get more sales.
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