Should Visual Entertainment Industry Fear Sora by OpenAI?

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Will Sora Render Artists Obsolete? The Future of Visual Entertainment

Story Highlights
  • Sora is a text-to-video AI model by OpenAI that can create up to one-minute-long videos based on user prompts.
  • It can cater to animated videos, HD resolutions, sceneries, and anything imaginable.
  • While Sora has great potential, its capabilities are currently limited in understanding physics, motion, and human interactions.

OpenAI announced they are working on a text-to-video AI model, Sora, to revolutionize the film industry. It can create minute-long videos based on the detailed text prompts users have to provide in the bar, similar to ChatGPT. Nevertheless, the rapid advancements raise concerns about whether the entertainment industry should fear Sora.

Impact On The Industry

Upon its reveal, Sora garnered curiosity from various TV and filmmaking talents about how they could use this tool. There were concerns regarding whether the launch of Sora could jeopardize the jobs of videomakers and video editors, as well as its potential impact on the entertainment industry overall.
 
Reacting to the announcement, Tyler Perry, an actor, filmmaker, and studio owner, put the $800 million expansion into his studio on hold due to technological advancements. He mentioned this to The Hollywood Reporter when asked how these breakthroughs affect the entertainment industry. “I just used AI in two films that are going to be announced soon,” he added. This clearly shows that there is a buzz in Hollywood considering the capabilities of such AI tools.

Sora’s Capabilities

But is there a need for such an AI model when filmmakers have been doing a fine job until now? Well, integrating Sora in video making can certainly bring a fresh perspective. It can reach depths that a human mind cannot and reveal the detailed aspects that bring life to your ideas.
 
For example, this is what the model generated for the prompt, “A movie trailer featuring the adventures of the 30-year-old space man wearing a red wool knitted motorcycle helmet, blue sky, salt desert, cinematic style, shot on 35mm film, vivid colors.”

Looking at this clip alone, we can conclude it is a piece of art. The vivid colors, lifelike scenery, attention to detail, sharpness, and portrayal of the astronaut are top-notch. Other examples on the Sora website, like a woman walking down a Tokyo street and Mammoths treading down a snowy meadow, also left the public in awe.


Should The Entertainment Industry Fear Sora by OpenAI?

While these examples are fascinating, as an avid tech explorer, I do not believe Sora can replace filmmakers. Why? There are various reasons to think so.

First, the human mind’s creative aspect is far greater than what an AI-based model can achieve. While AI can indeed generate vivid and precise clips, it often falls short of capturing the element of humanity in its videos.

Secondly, Sora has limitations, as mentioned in its technical report by OpenAI. It fails to accurately display human interactions, produces spontaneous appearance of objects, and inaccurately perceives concepts of physics, like glass shattering. It sometimes also adds additional hands, legs, and fingers when showcasing humans or animals.

Odd Chair
An Oddly Structured Chair Floating In The Air (Image By OpenAI Sora)

Most importantly, sometimes, one can easily guess that an image or a video is AI-generated. This raises doubts about the credibility of the organization or the studio. The efforts put into making a video or a film make it much more valuable than simply generating it with an AI.

Considering these aspects, Sora can not replace filmmakers or videographers. Instead, it can serve as a tool to generate ideas, inspire oneself, and visualize how an abstract idea can be represented differently. When used as a tool for video generation, it can cut up costs and time spent testing different concepts before finalizing the one perfect idea. Furthermore, it can save travel hassles.


The Future

Sora is in its early stages and can only generate short snippets, not complete films or videos. Thus, those in the visual entertainment field can use this tool to streamline the process. However, it will likely be years before they can exclusively rely on such AI models to create entertainment content.

It sounds far-fetched to believe that Sora can replace filmmakers and video editors, but it could be possible in the coming years. Honestly, I am curious to discover how Sora will reshape video generation as we know it. Its future appears exceedingly promising, and I wonder to what extent it can compete with actual human minds.


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