48% of Call of Duty Players Did Not Return After Playing Battlefield 6 Beta

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Battlefield 6 Is Already Hurting Call of Duty With Just Its Beta!

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  • Battlefield 6 has had a major impact on Call of Duty through the beta alone.
  • Analysts report that nearly half of the people who played both games did not return to Call of Duty after the beta ended.
  • Battlefield 6 has reportedly seen millions of sales through pre-orders already, setting the stage for a massive launch.

The Battlefield 6 beta concluded over a month ago, but it certainly left a lasting impression. Amid record-breaking numbers and extremely impressive pre-order figures, the first-person shooter is all but guaranteed to be a major success.

At the same time, Black Ops 7 appears to be struggling in the wake of this competition. In fact, an analysis firm suggests Battlefield stole a large chunk of Call of Duty’s player base through the recent beta.

Why it matters: The competition between the two franchises has never been more intense. Many believe EA has a real shot at dethroning Activision’s first-person shooter IP this year.

battlefield 6 campaign FT
BF6 Looks Great So Far, But The Campaign Could Disappoint

According to Ampere Analysis, data suggests that a major chunk of the audience that played both Call of Duty and Battlefield 6 did not return to the former after the beta ended. This trend was reflected on all platforms, with Steam showing the largest wave of players leaving Call of Duty.

The data shows that 29% of Xbox players did not return to Call of Duty, while 24% of PlayStation players left the franchise. On Steam, nearly half of all players who played both games did not return to Black Ops 6 or any of the older Call of Duty titles.

Clearly, Battlefield 6 has had more than a small impact on Activision’s first-person shooter IP this year. Call of Duty will likely still sell millions of units at launch, but there is reason to be concerned about the series this year.

Call of Duty: Black Ops 7
Activision Is Listening To The Community To Course Correct

First impressions from the Black Ops 7 beta are also not the most impressive, with many calling it an exact copy of last year’s release.

Which game, if any, will you be buying this year? Do you generally prefer Call of Duty or Battlefield? Share your opinions in the comments and on the Tech4Gamers Forums.

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