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- Call of Duty developers think that the recent Game Pass price increase is positive.
- It will result in more revenue and autonomy over the franchise for them.
- Still, the entire brand is losing its value due to a decline across all departments.
The only thing keeping the Xbox brand afloat was Game Pass, but the gaming giant even managed to mess that part up. Recent Game Pass price hikes have made the subscription service unviable for most.
However, Call of Duty developers think otherwise, and the price bump is a ‘positive’ for them. Moreover, Activision is quite pleased with where Game Pass stands at the moment.
Why it matters: The gaming industry is at its most anti-consumerist right now, and even developers and publishers have lost the passion for what they do.
GhostofHope, a reliable industry insider, recently talked with several developers behind the franchise regarding the state of Game Pass. Financially, they said that this price bump is a win for them since it will result in more revenue and autonomy over the franchise.
Furthermore, there’s now also room for bonuses if they’re successful in reaching their goals.
With multiple acquisitions and an increasing game library, Xbox had to increase the Game Pass price. The gaming giant even lost $300 million in sales for Call of Duty due to Game Pass.
Still, it’s no excuse for Xbox to raise $10 for the service, putting it at $30/month. The entire point of Game Pass was to provide an economical way to play games. Even the co-founder of the brand calls the price hike a betrayal.
With the price increase, additional games are being added to the platform, including ones from AAA titles from Ubisoft, Hogwarts Legacy, and others. Even more services are being added in the highest tier, but that in no way justifies $360 per year.
As such, Xbox is losing hardware sales, and even if content and services have grown year-on-year, recent changes will potentially cause them to dip, but that remains to be seen.
What are your thoughts on these comments? Are you still subscribed to Game Pass or not? Let us know in the comments below, or at the official Tech4Gamers Forums.
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[Staff Writer]
Shaheer is currently pursuing a Business degree while also working as a part-time Content Writer. With his deep passion for both writing and video games, he has seamlessly transitioned into a role as a Journalist. Over the past two years, Shaheer has contributed as a freelancer to various websites and landed positions on acclaimed platforms like Gamerant. Currently, his role at Tech4gamers is as a Features Writer, but he also covers News occasionally. Shaheer’s favorite gaming franchises are Assassin’s Creed and the God of War series.
Get In Touch: shaheerzahid03@gmail.com
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