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- A new report reveals that Asia and the Middle East generated $86 billion from gaming sales in 2024.
- While the growth was slower compared to last year, the regions led in innovation in gaming.
- The revenue from these regions is expected to hit around $100 billion by 2029.
Gaming is one of the biggest industries in the world, even surpassing the combined value of the music and film industries. It has a global impact ranging from America to Europe and other Asian, Middle Eastern, and African regions.
A new report suggests that the Asian and Middle Eastern markets generated over $86 billion in revenue in gaming software and subscription sales in 2024, marking a 1.4% growth, with more expected in the next few years.
Why it matters: For the last few years, the Asian, especially the Chinese and Korean markets, have had a huge impact on gaming, and this can be observed by the revenue report of the entire region.
According to a report from Niko Partners (via Gamesindustry) covering 13 countries, including China, India, Japan, Korea, and others, gaming software and sales generated around $86.6 billion last year.
However, while this year’s growth was slower compared to previous years, these regions remain a focal point for innovation and growth in gaming. 7,885 gamers were surveyed in these regions to generate the report.
Moreover, a major increase is expected in the next few years, and the revenue is expected to reach $96 billion by 2029. This shows that the focus towards gaming is strong and the future is bright for the industry.
In terms of individual growth, China had the biggest share, while India is the fastest-growing in the Asian region. Saudi Arabia led the growth for MENA. Overall, growth was seen across all the regions.
What are your thoughts on Asian and Middle East markets generating this much revenue through gaming sales? Let us know your opinions in the comments or join the discussion at the official Tech4Gamers Forum.
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News Reporter
Abdullah is an avid gamer who primarily plays single-player titles. If you can’t find him anywhere, he’ll probably be at his desk playing The Witcher 3 for the millionth time. When he isn’t playing games, he’s either reading or writing about them.
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