- Insiders expect a second price for AMD Radeon GPUs in this quarter.
- This bump will be similar to the last one at 5-10% and will take effect in February or March.
- New prices will put the RX 9000 on a similar cost level to that of the RTX 5000 GPUs.
It’s been a year since the Blackwell GPU series launched, and the GPUs are already twice the MSRP they were launched at. On the other hand, Team Red’s RX 9000 GPU launch is also hitting its first anniversary soon, and things aren’t any better at their end either.
A price hike for the RX 9000 already took place in January, but that won’t be the last we hear from AMD in the first quarter. Insiders expect a second price hike for Radeon GPUs soon, putting them in the same cost price level as Nvidia models.
Why it matters: The entire PC market will take a massive hit this year, and just a month in, we’ve already seen component prices surge by around 2x. Unfortunately, this is just the beginning of worse things to come.
Insiders on Board Forums issued a new statement, saying AMD will increase Radeon GPU prices in February or March 2026.
AMD Graphics Card Prices Expected to Rise Again in February-March
During January, most AMD brand manufacturers raised their cost prices by approximately 5-10% for most models. According to upstream manufacturers, most brands may implement a second price increase starting in February or March.
The cost price increase in January, though small, stimulated downstream distributors to stock up. According to the latest news from manufacturers, some AMD graphics card manufacturers may implement a second cost price increase starting in February or March. The extent of the increase is unclear, but the strategy is expected to be to catch up with the cost price level of comparable NVIDIA models, maintaining a price similar to corresponding NVIDIA models. (Translated)
The scale of this price increase is unknown, but expect them to be similar to the previous round, which was 5-10%, putting them right around the current cost level of RTX 5000 GPUs, which are nearly about 2X their launch price now.
Distributors and retailers will also soon start stocking up GPUs in advance of the price hike to retain profitability, which is likely to create an artificial shortage in the market. This is the same reason why RX 9070 Non-XT models have seen a production limitation.
AMD did previously confirm that it’s actively working with board partners to prevent a price hike, but unfortunately, those efforts will go in vain. The memory situation is so dire that nobody can help but raise component prices, and things will remain bad, possibly till 2028.
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[Staff Writer]
Shaheer is currently pursuing a Business degree while also working as a part-time Content Writer. With his deep passion for both writing and video games, he has seamlessly transitioned into a role as a Journalist. Over the past two years, Shaheer has contributed as a freelancer to various websites and landed positions on acclaimed platforms like Gamerant. Currently, his role at Tech4gamers is as a Features Writer, but he also covers News occasionally. Shaheer’s favorite gaming franchises are Assassin’s Creed and the God of War series.
Get In Touch: shaheerzahid03@gmail.com
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