- Xbox CEO Asha Sharma has emphasized how AI will change the future of gaming in a new statement.
- Sharma thinks that creativity has always been linked to capital, even in the modern industry.
- However, this linkage will break soon as a handful of developers will be able to create the biggest games.
After a fierce start to her tenure as Xbox CEO, Asha Sharma’s rollercoaster ride has only been going downhill for the past few weeks. The company once again failed to meet its annual targets, making it the fifth time in the last six year where the gaming giant has fallen short of financial goals.
Former executives are calling the current Xbox leadership a clownshow and talks about a potential sale valued at $100 billion have ramped up following the US midterm elections. However, Asha Sharma is already looking forward to the company’s future, and how AI will be even more involved going forward.
Why it matters: Considering the recent revelations surrounding Nvidia CEO Jensen Huang, Supporting the AI bubble isn’t only brave but it also lacks foresight.

In a new statement on the Xbox Wire, Asha Sharma discussed the next 25 years of Xbox and how AI will help its studios achieve their wildest ambitions. Celebrating the gaming giant’s 25th anniversary, the CEO emphasised how the cost to develop games has risen dramatically in the modern industry.
A single person will soon be able to wield capabilities that once required entire nations. A small team will be able to build worlds that today demand hundreds of developers and hundreds of millions of dollars.
As a result, a lot of great ideas never materialise due to the amount of capital, people, and resources required to translate the concepts in question. However, Sharma reveals that this relationship between resources and creaitivity is about to break, as one persom will soon wield capabilities that once required entire nations.
The CEO was careful to not use the word “AI,” but her ambitious promises, like small teams in future developing titles that require hundreds of developers at present, can only be fulfilled with the help of AI.

Considering the PR hole Xbox has dug for itself recently thanks to its mishandling of the latest round of layoffs, coming out to support AI even subtly is certainly a choice.
Do you think the company is going to support AI more than Sony in the future? Will AI really be the primary tool to develop games in the next 25 years? Tell us in the comments below or head to the Tech4Gamers forum for discussion.
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Shameer Sarfaraz has previously worked for eXputer as a Senior News Writer for several years. Now with Tech4Gamers, he loves to devotedly keep up with the latest gaming and entertainment industries. He has a Bachelor’s Degree in Computer Science and years of experience reporting on games. Besides his passion for breaking news stories, Shahmeer loves spending his leisure time farming away in Stardew Valley. VGC, IGN, GameSpot, Game Rant, TheGamer, GamingBolt, The Verge, NME, Metro, Dot Esports, GameByte, Kotaku Australia, PC Gamer, and more have cited his articles.


