- Nvidia is reportedly reducing GPU supply to its AIC partners by 15-20%.
- The good news is that the partners are still being supplied with Vram chips.
- The RTX 5070Ti has already been discontinued, and the company has now redirected its focus towards budget-level GPUs with lower memory.
NVIDIA is off to a poor start in 2026 for consumer products, as the memory debacle is seriously affecting the already weak lifeline of the RTX-50 Series. GPU prices were expected to rise, but things are far worse than they initially looked.
Team Green is now expected to cut GPU supply to its AIC partners by around 15-20%, which is even more disappointing given that they have shelved the RTX 5070Ti and have no new products to showcase this year.
Why it matters: PC Gamers are expected to be at the brunt of the AI-driven memory shortage. If buying a new RAM was difficult, don’t expect to get your hands on a GPU for cheap throughout the entirety of 2026.

MEGAsizeGPU shared this update on social media, stating that Nvidia is set to reduce GPU supply to AIC partners such as ASUS, MSI, and Gigabyte by up to 20%. However, on the brighter side, the tech giant is still supplying these partners with VRAM, as an earlier report suggested they might have to source these memory chips themselves.
Nvidia’s new strategy is to focus on budget-friendly GPUs such as the RTX 5060, which comes with 8GB of Vram. As such, expect a lighter focus and tighter supply for high-end GPUs like the 5080 and the 5090.

The company is also expected to officially raise prices for the entire Blackwell lineup soon enough, and they might not go down until they release the next generation of RTX 60-Series GPUs.
For those wondering about the Super lineup of the RTX 50 GPUs, Nvidia is skipping out on this year, as per a report that claims the reason is high memory prices and ‘low competition’ in the market.
What are your thoughts on the GPU situation for 2026 and beyond? Let us know in the comments below, or at the official Tech4Gamers Forums.
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[Staff Writer]
Shaheer is currently pursuing a Business degree while also working as a part-time Content Writer. With his deep passion for both writing and video games, he has seamlessly transitioned into a role as a Journalist. Over the past two years, Shaheer has contributed as a freelancer to various websites and landed positions on acclaimed platforms like Gamerant. Currently, his role at Tech4gamers is as a Features Writer, but he also covers News occasionally. Shaheer’s favorite gaming franchises are Assassin’s Creed and the God of War series.
Get In Touch: shaheerzahid03@gmail.com


