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- Ubisoft’s value has plummeted by almost 90% in the past five years.
- This happened mainly because of its recent failures, like Star Wars Outlaws and Skull and Bones.
- The company was on track for bankruptcy this year, but its deal with Tencent saved it.
Ubisoft, which used to be a favorite gaming company of many fans, is now the most despised one in the industry. There are many reasons why it is just a shadow of its former self now, with the main one being not listening to its fandom’s feedback and demands.
We previously reported that the company’s stock was down by 80% in five years, which is absurd. However, now it is down by almost 90%, marking a potential new all-time low for the company, surpassing the realm of absurdity.
Why it matters: A company that has lost its way won’t ever recover unless it accepts the main problem. Ubisoft may be able to recover if it listens to its fandom’s demand.
The image above shows that the company has lost almost 90% value in the past five years. That is because it has failed to launch a game that managed to excite its fandom. Skull and Bones, Assassin’s Creed Shadows, and Star Wars Outlaws, all three games, failed.
This is the main reason why the company’s stock has plummeted. There are even reports revealing that the Skull and Bones, which Ubisoft claimed to be an AAAA game, cost around $850 million to develop.
We also reported last year that the company’s financial position isn’t strong, which may cause a bankruptcy this year. However, Ubisoft made a deal with Tencent, which saved it. Ubisoft’s CEO’s son is at the helm of the new subsidiary, which has sparked concerns of nepotism, further indulging the company in controversy.
Despite continuous controversies, the company keeps upsetting the fans by stating that microtransactions make the gaming experience fun, despite the majority disagreeing. The company has also asked the gamers to destroy all copies of the game once it goes offline.
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[News Editor]
Obaid is pursuing a Law degree while working as a content writer. He has worked as a gaming writer for over three years because of his passion for the medium and reporting the latest updates in the industry. Having played hundreds of games, Obaid finds himself coming back to Elden Ring, Cyberpunk 2077, and Red Dead Redemption 2, with these games being among his favorites. He has also been mentioned on highly regarded websites, such as Wccftech, Metro UK, PS Lifestyle, GamePressure, VGC, and Gamespot.
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