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- Former Call of Duty dev says that $100 games could soon become a reality.
- Each studio is waiting for the other to raise prices, and others will follow.
- GTA 6 could be the title to kick off the new AAA price tier, given its massive hype.
For the longest time, $60-$70 AAA games have been the norm in the gaming industry. Amid inflation, there are already concerns that we may see more $80 games like Mario Kart World; however, prices could rise even higher.
A former Call of Duty director suggests that $100 games could soon become a reality, considering the rising development costs. He says the industry is waiting for someone to adopt it, and others will follow.
Why it matters: Games like Borderlands 4 and Outer Worlds 2 were expected to be priced at $80 at launch, but the backlash was so massive, even at that price, that companies still launched them at $70.
So, fans won’t really take well to $100 games. Former Call of Duty creative director Greg Reisdorf, in a recent interview, noted that prices will eventually rise, but no one wants to be the first to raise them.
A $100 game is going to happen eventually. You just don’t want to be the first person to do it. All the publishers are waiting.
– Greg Reisdorf
Recently, an analyst stated that pricing GTA 6 at $100 would be a smart move based on the game’s hype. Reisdorf is of the same opinion and says that Rockstar’s behemoth could be the title to kick off the new prices.
So, whether we like it or not, we are soon heading in the direction of high-priced titles. If GTA 6 indeed launches at $100, it will be the tipping point for other studios to jump on the bandwagon and similarly price their titles.
What are your thoughts on $100 games becoming a new normal in the industry? Let us know your opinions in the comments or join the discussion at the official Tech4Gamers Forum.
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News Reporter
Abdullah is an avid gamer who primarily plays single-player titles. If you can’t find him anywhere, he’ll probably be at his desk playing The Witcher 3 for the millionth time. When he isn’t playing games, he’s either reading or writing about them.
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